Email Marketing Campaign Specialist - Remote

About the Role

We are looking for an Email Marketing Campaign Specialist to join our team at Lexipol. This is a remote role and you must reside in the United States. As an Email Marketing Campaign Specialist, you will play a crucial role in building, optimizing, and scaling targeted email programs that drive lead generation and support our marketing initiatives.

What You'll Do

• Execute and optimize national and state-level email marketing campaigns using Pardot / Salesforce Account Engagement.
• Create automated nurture sequences tailored to various lifecycle stages and roles.
• Develop segmented lists and dynamic content to enhance relevance and engagement.
• Manage lead routing and ensure alignment between Pardot and Salesforce.
• Monitor campaign performance and recommend data-driven enhancements.
• Conduct A/B tests on subject lines, content, and send times.
• Ensure compliance with email regulations like CAN-SPAM.
• Collaborate with Sales and Growth Marketing to align messaging with account-specific challenges.

Requirements

• 3-5 years of hands-on B2B email marketing experience.
• Strong proficiency with Pardot / Salesforce Account Engagement.
• Exceptional organizational skills and attention to detail.
• Ability to manage multiple campaigns simultaneously.
• Strong communication and cross-functional collaboration skills.

Nice to Have

• Experience in SaaS or B2B marketing.
• Familiarity with segmentation modeling.
• History of improving workflow efficiency through automation.

What We Offer

• Competitive base salary of $70,000 - $80,000, depending on experience.
• Annual bonus opportunity of 5%.
• Comprehensive benefits package including 401(k) with company match.
• Flexible paid time off plan.
• Remote work with flexible start time hours.