Digital Marketing Lead - Remote Opportunity in AI & SaaS

About the Role

We are seeking a Digital Marketing Lead to join our team remotely. In this role, you will drive measurable pipeline growth and revenue contribution, working closely with an external digital marketing agency. This is a performance-led marketing leadership role focused on targets, funnel optimization, and commercial impact.

What You'll Be Doing

• Revenue & Funnel Ownership: Set and deliver ambitious MQL and SQL targets, improve MQL to SQL conversion rates, and optimize the full funnel from traffic to opportunity.
• Demand Generation & Campaign Performance: Build and execute a multi-channel demand generation strategy, ensuring all campaigns are ROI-driven and measurable.
• Website, Messaging & Positioning: Oversee performance and conversion optimization of SlashData.co, sharpening the commercial positioning of research and data products.
• PR, Visibility & Distribution: Plan and execute commercially valuable PR initiatives to increase qualified traffic and visibility within the developer ecosystem.
• Measurement & Reporting: Align closely with the sales team, measuring and reporting all marketing activities to the CEO and leadership team.

Requirements

• 3+ years of B2B marketing experience, ideally in tech, SaaS, or research.
• Strong experience in demand generation and funnel optimization.
• Proven track record of increasing MQLs and improving conversion rates.
• Experience working in tight alignment with Sales.
• Strong analytical mindset; confident working with marketing metrics and CRM data.

Nice to Have

• Experience in marketing research, analytics, or data products.
• Familiarity with developer audiences or developer marketing.
• Experience in account-based marketing (ABM).

What We Offer

• Meaningful work at the center of AI and software evolution.
• Competitive compensation and performance bonuses.
• Fully remote work with a globally connected team.
• Annual personal development budget of £1,000.
• Flexible working environment built on trust and ownership.