Digital Marketing Executive - Remote Role for B2B SaaS

About the Role

We are seeking a talented Digital Marketing Executive to join our dynamic team. This remote role allows you to work from anywhere in India while contributing to the growth of our B2B SaaS product. As a Digital Marketing Executive, you will be responsible for planning, launching, and optimizing paid acquisition campaigns across Google Ads and Meta platforms to drive high-quality sign-ups and demo requests.

What You'll Do

• Plan and execute paid marketing campaigns on Google Ads and Meta to maximize lead generation.
• Manage on-page and technical SEO initiatives to enhance organic visibility and keyword rankings.
• Design and implement A/B tests across landing pages and email flows to improve conversion rates.
• Build and execute email nurture campaigns and marketing automation sequences to accelerate lead qualification.
• Track and analyze campaign performance using Google Analytics 4 and Google Tag Manager.
• Collaborate with product, sales, and content teams to align messaging and targeting for revenue-driven campaigns.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
• Proven track record in performance marketing for SaaS or B2B products.
• Experience with Google Ads, Meta Ads Manager, SEO, SEM, and A/B testing.
• Fluency in English and ability to work on India Standard Time.

Nice to Have

• Experience with Google Tag Manager, HubSpot, Mailchimp, and Salesforce.

What We Offer

• Fully remote role with flexible hours aligned to IST.
• Opportunities for skills growth across paid media, analytics, and marketing automation.
• A lean, high-impact team with fast ownership and measurable outcomes.