Brand Marketing Manager - Thailand Market (Remote)

About the Role

We are seeking a talented Brand Marketing Manager to lead our marketing initiatives for the Thailand market. This is a remote position where you will drive brand strategy and integrated marketing efforts, focusing on strengthening brand equity and driving awareness. As a Brand Marketing Manager, you will play a crucial role in accelerating sustainable growth through strategic partnerships and high-impact campaigns.

What You'll Do

• Lead annual and quarterly brand strategy planning for the Thailand market, including brand positioning and communication direction.
• Develop integrated marketing communication (IMC) plans to enhance brand awareness and visibility.
• Manage end-to-end branding campaigns across online and offline channels, focusing on entertainment and cultural events.
• Ensure consistent application of brand identity and messaging across all communication platforms.
• Monitor brand performance metrics and evaluate campaign effectiveness to propose continuous improvement initiatives.
• Build and maintain relationships with media networks, PR agencies, and local partners in Thailand.
• Lead cross-functional project teams to ensure alignment with business and brand KPIs.
• Mentor team members and promote a performance-driven marketing culture.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related fields; MBA is a plus.
• Minimum of 3-5 years of experience in Brand Marketing or Integrated Communications.
• At least 2 years in a managerial or team-lead role.
• Strong understanding of the Thailand market and consumer insights.
• Experience in managing large-scale, multi-channel branding campaigns.
• Familiarity with key platforms in Thailand, including Facebook, TikTok, and YouTube.
• Hands-on experience with brand measurement tools and analytics.

Nice to Have

• Experience in online entertainment, digital content, gaming, or e-commerce.
• Familiarity with blockchain technology and its applications in marketing.

What We Offer

• Salary range of USD 2,800 – 4,500 per month, negotiable based on experience.
• Company-provided working equipment.
• Housing or apartment rental support.
• Holiday and festival allowances.
• Visa sponsorship and relocation support.
• Transportation and travel support.
• Opportunity to work in a regional and international environment.