Brand Identity Lead - Remote Opportunity at OpenAI

About the Role

We’re seeking a Brand Identity Lead to define and evolve the visual language of OpenAI. This remote Brand Identity Lead role is responsible for shaping the identity systems that help the world understand our work. As a senior member of the design team, you will lead the development of OpenAI’s core visual language across products, campaigns, events, and out-of-home experiences.

What You'll Do

• Lead the evolution of OpenAI’s visual identity.
• Own the development and evolution of OpenAI’s identity systems including logos, typography, color systems, and core visual principles.
• Ensure the brand remains recognizable, cohesive, and adaptable across new products and initiatives.
• Develop scalable brand systems that enable teams across the company to produce high-quality, on-brand work across web, motion, print, events, and out-of-home environments.
• Partner with product design to ensure the visual language of our interfaces and products extends naturally into brand storytelling.
• Provide creative direction across campaigns, launches, events, and major company moments to ensure the brand is expressed consistently and with a high level of craft.
• Maintain and evolve brand guidelines while helping teams across OpenAI apply them effectively.
• Lead and mentor designers to grow the brand identity discipline at OpenAI.

Requirements

• 10+ years of experience in brand or identity design with a portfolio demonstrating identity systems, logo design, and multi-channel brand work.
• Strong expertise in typography, color, layout, and motion.
• Experience building and evolving large-scale design systems that operate across digital and physical environments.
• Ability to lead creative direction while collaborating closely with product, marketing, engineering, and executive stakeholders.
• Strong communication and storytelling skills, with the ability to articulate design decisions and guide teams toward clear visual outcomes.

Nice to Have

• Experience in AI or technology-focused branding.
• Familiarity with motion graphics and video production.
• Previous experience in a leadership role within a design team.

What We Offer

• Competitive salary range of $266K - $295K.
• Relocation assistance for new employees.
• Hybrid work model with flexibility in working arrangements.
• Opportunities for professional development and growth.
• A collaborative and innovative work environment.

Join us as a Brand Identity Lead and help shape the future of AI through compelling design. If you are passionate about brand identity and want to make an impact, apply now for this exciting remote Brand Identity Lead position!