About the Role

We are seeking a talented Brand and Community Manager to join our team at AppNation. This remote role is an exciting opportunity to shape how we are perceived as a product company and as a workplace. As a Brand and Community Manager, you will play a crucial role in driving our brand strategy and enhancing our community engagement. Your efforts will help us attract high-potential talent and strengthen our overall brand identity.

What You'll Do

  • Own & Drive Brand & Employer Brand Strategy: Shape how AppNation is perceived across all channels; develop and execute strategies to increase awareness, credibility, and positioning - both as a product company and a top employer, including PR and external visibility.
  • Own Content & Social Media Presence: Manage and grow our LinkedIn, Instagram, and other platforms with high-quality, consistent content; create storytelling that reflects our products, culture, and way of working.
  • Manage Brand Touchpoints: Continuously improve our website and careers pages; ensure consistency across all brand materials including digital assets and company merchandise.
  • Shape Company Culture & Internal Experience: Contribute to defining and evolving company culture through rituals, storytelling, and internal initiatives; work closely with People & Culture and leadership to strengthen engagement and internal communication.
  • Own Candidate Experience: Design and improve how candidates interact with AppNation across all touchpoints - from first impression to offer.
  • Build Communities & Lead Events: Plan and execute internal and external events, meetups, and activations; build relationships with tech, design, and student communities; support university collaborations.
  • Track & Optimize Performance: Monitor engagement, reach, hiring funnel quality, and brand perception metrics; continuously improve based on insights.

Requirements

  • Experience: 2–5 years of experience in brand, content, social media, community, or employer branding roles.
  • Strong Communicator & Storyteller: Excellent written and verbal communication skills in English; able to craft clear, engaging, and authentic content.
  • Social Media & Community Expert: Strong understanding of social platforms and content trends; hands-on experience managing accounts and building communities.
  • People & Culture Mindset: Interest or experience in company culture, employee experience, and internal engagement.
  • Organized & Proactive: Able to manage multiple projects, timelines, and stakeholders in a fast-paced environment.
  • Data-Driven with Business Acumen: Comfortable tracking performance metrics and understanding how brand impacts growth, hiring, and retention.
  • Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

What We Offer

  • Work with exceptional people: Collaborate with small, autonomous, results-driven teams alongside some of the most talented minds in the mobile app industry.
  • A platform for growth: We provide opportunities, resources, and challenges to thrive, allowing young professionals to take on leadership roles in impactful projects.
  • Competitive compensation: Salaries above the standard for our sector, with rapid growth as you contribute to the team's success.
  • Unmatched benefits: Work-from-home Wednesdays, premium private health insurance, meal and commute compensation, comprehensive relocation support, and a day off to celebrate your birthday.

The Recruitment Process

We’ve designed a rigorous yet rewarding process to find the best fit for both you and our team:

  • Application Review: We’ll carefully assess your CV and experience.
  • First Interview: A 30-minute online interview with our Hiring Manager to discuss your background, goals, and alignment with our mission.
  • Case Study: A practical assignment to demonstrate your expertise and problem-solving skills.
  • Technical Interview: A deep dive with our team lead, focusing on technical topics and assessing your knowledge.
  • Communication Interview: Meet with the Strategy team to discuss your vision, aspirations, and how we can grow together.
  • CEO Interview: A one-on-one conversation with our CEO to discuss alignment on vision, culture, and long-term goals.
  • Final Decision: We’ll get back to you within a few days with our decision.

Before You Apply

At AppNation, we set ambitious goals and demand the best from ourselves and each other. This creates a fast-paced, challenging environment that offers unparalleled opportunities for growth, achievement, and learning. If this role excites you and you believe you have what it takes, we encourage you to apply—even if you don’t check every box.

Language Requirements
EnglishC1
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This remote Brand and Community Manager role at AppNation offers a unique opportunity to shape the company's brand and engage with communities. With competitive compensation and exceptional benefits, it's a great chance for growth.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

Proficient in leveraging data analysis tools like Google Analytics and social media insights to drive brand strategy decisions and measure engagement success.

Self-motivated and disciplined to excel in a remote work environment, with strong time management skills to balance multiple community engagement initiatives and brand projects simultaneously.

Experienced in crafting compelling content across various platforms, with a keen understanding of trending topics in technology to effectively resonate with target audiences and enhance brand identity.

Learning Resources

Brand Strategy: How to Create a Strong Brandcourse

Career Path

Brand and Community Manager(Now)Marketing Manager(1-2 years)Director of Brand Strategy(3-5 years)

Market Overview

Market Size 2024
$12.5B
Annual Growth
15.2%
AI Adoption
45%
Investment in Digital Marketing
+30%
Labour Demand for Brand Managers
+20%
Avg Salary for Brand Managers
$85K

Skills & Requirements

Required
Brand StrategyContent CreationSocial Media Management
Growing in Demand
SEO OptimizationVideo Content CreationData-Driven Decision Making
Declining
Traditional Media BuyingPrint Advertising

Domain Trends

Increased Focus on Personalization
Brands are leveraging data analytics to create personalized marketing strategies, with 80% of consumers more likely to make a purchase when brands offer personalized experiences.
Rise of Community-Driven Brands
Community engagement is becoming vital, with 70% of marketers reporting that community-driven strategies have improved customer loyalty and brand perception.
Integration of AI in Brand Strategy
AI tools are being adopted by 45% of brands to enhance customer engagement and streamline content creation, leading to a more efficient marketing process.

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