B2B Email Marketing Specialist - Remote Position

About the Role

We're hiring a B2B Email Marketing Specialist to join our team remotely. In this role, you will own the execution of B2B email marketing programs that drive demand generation and lifecycle initiatives. As a B2B Email Marketing Specialist, you will be responsible for building, launching, and optimizing email campaigns that generate Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and ultimately drive Closed Won revenue.

What You'll Do

• Own the execution and optimization of B2B email programs that drive pipeline and revenue, measured by MQL, SQL, and Closed Won attribution.
• Build and optimize prospect nurture and sales enablement email programs aligned with Demand Generation and Sales priorities.
• Execute post-activation lifecycle nurtures to support product adoption, engagement, and retention in partnership with Lifecycle and Product Marketing.
• Translate lifecycle strategy and campaign priorities set by the Director of Lifecycle Marketing into scalable email and automation programs.
• Manage campaign builds, QA, deployment, testing, and optimization across Marketo and Outreach.
• Support B2B2C email needs as required, with working knowledge of Iterable and ActiveCampaign.
• Develop segmentation, personalization, and suppression strategies using CRM and product data.
• Monitor performance and report on engagement, conversion, and revenue impact, surfacing insights and recommendations.

Requirements

• 2-3+ years of B2B email or lifecycle marketing experience, ideally in SaaS or marketplace environments.
• Proven experience driving demand outcomes from email, including MQL, SQL, and revenue impact.
• Hands-on expertise with Marketo and sales engagement tools (e.g., Outreach); familiarity with Iterable and ActiveCampaign is a strong plus.
• Basic understanding of nurture strategy, attribution, and funnel performance.
• Detail-oriented executor with a test-and-learn mindset.
• Comfortable partnering cross-functionally with Demand Generation, Sales, Product Marketing, and Customer Success.

Nice to Have

• Experience in a fast-paced startup environment.
• Knowledge of email marketing best practices and trends.
• Familiarity with analytics tools to measure email performance.

What We Offer

• Expected Base Salary: $56,000 - $72,000, depending on experience and location.
• Ongoing training and growth opportunities.
• Rock solid medical, dental, and vision plans.
• Mental health coverage with several programs to support wellness goals.
• Unlimited paid vacation to ensure work-life balance.
• 7 weeks of baby bonding time for all new parents.
• 8 weeks of paid pregnancy leave.
• 401(k) matching and employer-contributing student loan assistance.
• Employee stock incentive plan.

As a B2B Email Marketing Specialist, you will play a crucial role in helping local restaurants thrive in the digital economy. Join us in making a difference!