Associate Director of Marketing - Arts & Culture

About the Role

Join MASS MoCA as the Associate Director of Marketing in a full-time role that offers the opportunity to shape marketing strategies in a vibrant, mission-driven museum environment. As the museum advances its 2024–2030 Strategic Plan, you will play a pivotal role in audience growth, storytelling, and brand positioning. This Associate Director of Marketing position is perfect for a strategic thinker and action-oriented self-starter who thrives in a fast-paced, dynamic environment.

What You'll Do

• Devise, develop, and implement seasonal and annual marketing and media plans in collaboration with the Chief Communications Officer (CCO) that elevate MASS MoCA and its programming.
• Secure media partnerships and negotiate media buys based on priority audience segments and reach.
• Write and oversee the design and placement of marketing materials across print, radio, out-of-home, social, and digital platforms.
• Manage the marketing budget and ensure deliverables are met on time and within budget.
• Oversee content strategy and tone in alignment with brand guidelines for the museum's website and social media.
• Develop and maintain strong relationships with local, regional, and national media outlets to promote both regional and tourism audiences.
• Analyze marketing campaign performance using tools like Google Analytics and social media analytics to report on goals and ROI.
• Supervise the Sr. Manager of Marketing Operations, managing their day-to-day duties and performance management.

Requirements

• Bachelor's degree or equivalent experience, with a preference for candidates holding a degree in marketing or a related field.
• 7-10 years of relevant professional experience, particularly within cultural institutions.
• Minimum of 3 years of managerial experience.
• Excellent written and verbal communication skills, with a writing sample required from selected candidates.
• Working knowledge of CRMs, with Tessitura experience being ideal.
• Proven experience managing websites and analytics technologies to engage diverse audiences.
• Strong time and project management skills, with the ability to prioritize effectively.
• Ability to work under pressure and meet tight deadlines while maintaining composure with media partners and colleagues.

Nice to Have

• Experience in arts and cultural marketing.
• Familiarity with digital marketing trends and tools.
• Strong network within the arts community.

What We Offer

• Competitive salary ranging from $85,000 to $95,000 per year.
• Relocation assistance to help you settle into your new role.
• Comprehensive medical, dental, and life insurance coverage.
• 401(k) retirement plan with Roth option.
• Paid Time Off (PTO) and sick time.
• Professional development reimbursement and educational leave.
• Discounts at the Gift Shop and R&D Store.
• Staff appreciation social events throughout the year.