Associate Director of Creative – Remote Talent Pool
About the Role
We’re looking for a visionary Associate Director of Creative to join our talent pool for future opportunities at Darkroom. This role focuses on leading creative strategy for digital paid media advertising, particularly on platforms like Meta and TikTok. As an Associate Director of Creative, you will play a pivotal role in shaping the future of our creative output, driving performance through innovative advertising solutions. Join us remotely and be part of a team that is redefining the marketing landscape.
What You'll Do
- Lead high-tempo creative strategy and direction for full-funnel ad programs, typically on Meta and TikTok, but also YouTube, Amazon, and Display Platforms.
- Deliver expert advice, concepts, directions, and briefs to sell products and services through short-form video.
- Translate client marketing strategies and performance data into clear, compelling ad concepts.
- Collaborate with Designers and Editors on the creation of assets including static ads, animations, mobile-first videos, and storyboards for short-form content.
- Present creative work to stakeholders and clients with clarity, confidence, and strategic rationale.
- Monitor performance data in collaboration with the marketing team to inform creative iterations and improve results over time.
Requirements
- 3+ years of creative strategy work on performance ad programs, with a specific focus on short-form video and statics.
- A digital portfolio showcasing performance ad work that includes short-form video, motion, and statics.
- Ability to storyboard, cut, and ship ads, with proficiency in tools like Figma, Photoshop, and Illustrator.
- Strong understanding of metrics such as thumb-stop rate, hold rate, and clickthrough rate.
- Experience using AI tools like ChatGPT and Midjourney to enhance creative output.
Nice to Have
- Experience in a fast-paced agency environment.
- Knowledge of diverse ad formats including UGC and AI-generated content.
- Excellent communication skills, both in writing and presentations.
What We Offer
- Unlimited PTO and local holidays to ensure you stay sharp and refreshed.
- A remote-first culture with flexibility in work arrangements.
- Parental leave support for new parents during important transitions.
- Opportunities for growth and skill development across interdisciplinary teams.
- A collaborative environment that values creativity and innovation.
This Associate Director of Creative role at Darkroom offers a unique opportunity to lead innovative advertising strategies in a remote-first environment, with a focus on performance and creativity.
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