AEO Content Strategist - Remote Opportunity at Kraken

About the Role

We are seeking an experienced AEO Content Strategist to join our team at Kraken, a fully remote company committed to building the future of crypto. As an AEO Content Strategist, you will play a crucial role in our mission to accelerate the global adoption of cryptocurrency. This position is not just about writing; it’s about managing content programs that leverage AI-generated intelligence to create high-quality content that resonates with our diverse audience. Join us in this exciting opportunity to shape the future of crypto!

What You'll Do

• Own the end-to-end pipeline of AI-generated content briefs across all product pods and regional markets.
• Review, edit, and approve Claude-generated briefs before distribution, ensuring quality and regional relevance.
• Translate complex AEO data and AI visibility performance into actionable insights for product pod leads and regional marketing managers.
• Serve as the primary point of contact between the AEO team and product pod leads, building trusted relationships with regional marketing managers worldwide.
• Run briefing sessions, onboard new pods to AEO workflows, and create resources that help non-SEO stakeholders understand AI visibility data.
• Establish and maintain quality standards for all AEO content output, ensuring compliance-sensitive content is flagged for editorial review.
• Monitor the accuracy of AI-generated briefs against Profound intelligence data and Ahrefs research, continuously improving prompt inputs and templates based on feedback.
• Track brief delivery cadence across pods and regions, reporting on pipeline health to the Director and escalating strategic AEO opportunities to leadership.

Requirements

• At least 5 years in content strategy, SEO content, or content program management, ideally within fintech, crypto, or financial services.
• Demonstrated experience managing content programs across multiple stakeholders or teams simultaneously.
• Hands-on experience using AI writing tools with a strong editorial eye for AI output quality.
• Familiarity with AEO concepts: answer optimization, LLM citation patterns, and entity-based content strategy.
• Solid understanding of SEO fundamentals: keyword intent, content structure, on-page optimization, and how content drives organic visibility.
• Strong written communication skills — you can rewrite a vague brief into a clear, actionable one in minutes.
• Organized, process-driven, and comfortable operating in a fast-moving, high-volume environment.

Nice to Have

• Background in fintech, crypto, or financial services content.
• International SEO or localization experience, with multilingual capability a strong bonus (especially Spanish, German, French, Portuguese, or Japanese).
• Experience with tools like Ahrefs, Semrush, Profound, or similar AEO/SEO platforms.
• Comfort working with structured data, content audits, and performance reporting.

What We Offer

• Competitive salary in the range of $120,000 - $150,000 per year.
• Fully remote work environment with flexibility to work from anywhere.
• Opportunity to be part of a mission-driven company that values diversity and inclusion.
• Access to industry-leading tools and resources to enhance your work.
• Collaborative and innovative team culture that encourages professional growth.
• Comprehensive health benefits and wellness programs.
• Learning and development opportunities to advance your career.

As an equal opportunity employer, Kraken celebrates diversity and is committed to creating an inclusive environment for all employees. We encourage you to apply even if you don’t meet all the listed requirements, especially if you are passionate or knowledgeable about crypto!