VP of Marketing - AI-Powered Financial Solutions
About the Role
Range is seeking a VP of Marketing to lead our customer acquisition and revenue growth strategies. This VP of Marketing remote position is pivotal as we transform wealth management through innovative AI-powered solutions. You'll be at the forefront of defining and optimizing our marketing initiatives across various channels, all while working with a talented team dedicated to enhancing member experiences.
What You'll Do With Us
- Growth Strategy & Execution: Develop and execute a comprehensive growth marketing strategy to drive customer acquisition, retention, and revenue growth. Optimize multi-channel marketing campaigns, including paid search, paid social, content marketing, referral programs, email marketing, and emerging platforms.
- Work closely with product, sales, and engineering teams to enhance user acquisition and conversion funnels.
- Lead A/B testing, cohort analysis, and customer segmentation strategies to improve campaign performance.
- Performance Marketing & Data Analytics: Manage and optimize marketing budgets across Meta, Google, programmatic, influencer marketing, and other paid channels.
- Build and maintain data pipelines to collect, clean, and analyze marketing performance data.
- Leverage SQL and Python for deep analytics, predictive modeling, and customer insights.
Requirements
- Minimum 15 years of experience in growth marketing, performance marketing, or a similar role in Finance, preferably in a high-growth startup, SaaS, or fintech environment.
- Proven track record of driving significant customer acquisition and revenue growth through paid and organic channels.
- Deep expertise in paid acquisition, lifecycle marketing, and conversion rate optimization.
- Strong leadership and team management experience.
- Excellent communication skills to translate technical insights into actionable business strategies.
Nice-to-Have Skills
- Background in wealth management or high growth fintech companies (scaling beyond series C or D at a minimum).
- Experience with marketing automation tools such as HubSpot, Marketo, or Iterable.
- Familiarity with BI platforms like Metabase, Looker, or Google Data Studio.
What We Offer
- Health & Wellness: 100% employer-covered medical insurance for employees (75% for dependents), plus dental and vision coverage.
- 401(k): Retirement savings program to support your future.
- Paid Time Off: Time to reset and recharge + most federal holidays.
- Parental Leave: Comprehensive leave policy for growing families.
- Equity & Career Growth: Early exercise eligibility and a strong focus on professional development.
If you're ready to make a genuine impact in financial services, join us as a VP of Marketing remote and help shape the future of wealth management!
This VP of Marketing role at Range offers a unique opportunity to lead innovative marketing strategies in a rapidly growing FinTech company. With a competitive salary and comprehensive benefits, this position is ideal for experienced marketing leaders.
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