Senior Revenue Marketing Manager - Expansion & ABM

About the Role

We are seeking a Senior Revenue Marketing Manager - Expansion & ABM to join our dynamic team at Fivetran. In this role, you will be pivotal in driving product adoption and account growth through innovative marketing strategies. As a Senior Revenue Marketing Manager, you will have the opportunity to work remotely while collaborating with cross-functional teams to enhance customer experiences and maximize revenue.

What You'll Do

• Own the expansion-focused ABM strategy for Commercial customer accounts across the full post-sale lifecycle.
• Build and scale 1:1, 1:few, and 1:many ABM programs to drive expansion pipeline, cross-sell, and multi-product adoption.
• Partner with Sales and Customer Success to align programs to account plans, expansion motions, and revenue targets.
• Design multi-channel lifecycle campaigns to accelerate time-to-value, increase product adoption, and improve retention.
• Activate personalized expansion and cross-sell plays using product usage data, intent signals, and buying indicators.
• Deliver tailored account experiences, including personalized campaigns, content, and microsites.
• Optimize programs using engagement, product, and revenue performance data.
• Measure and report on impact across expansion pipeline, closed-won expansion, net revenue retention, and churn reduction.
• Drive experimentation and apply best practices to continuously improve expansion and lifecycle performance.

Requirements

• 5+ years of B2B marketing experience, with a strong focus on ABM, customer lifecycle, or revenue marketing.
• Proven track record driving expansion pipeline, account growth, and revenue outcomes.
• Deep understanding of post-sale lifecycle marketing, account-based strategy, and expansion motions.
• Hands-on experience with ABM and marketing platforms (Demandbase, RollWorks, Marketo, Salesforce, etc.).
• Strong ability to partner with Sales and Customer Success on revenue-driven account strategies.
• Excellent written and verbal communication skills.
• Highly organized and comfortable managing multiple high-impact initiatives.
• Data-driven mindset with the ability to turn insights into revenue programs.

Nice to Have

• Demandbase Certification.

What We Offer

• 100% employer-paid medical insurance.
• Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off.
• RSU stock grants.
• Professional development and training opportunities.
• Company virtual happy hours, free food, and fun team-building activities.
• Monthly cell phone stipend.
• Access to an innovative mental health support platform that offers personalized care and resources.