Senior Performance Marketing Manager - Remote Opportunity

About the Role

We are seeking a results-driven Senior Performance Marketing Manager to join our team remotely. In this role, you will build and scale paid media programs that drive brand awareness, self-serve activations, pipeline, and revenue growth for Truework. As a Senior Performance Marketing Manager remote, you will own strategy, execution, experimentation, and performance across key acquisition channels, including account-based targeting.

What You'll Do

• Own and scale paid media programs across paid search, paid social, display, and retargeting to drive pipeline, self-serve activations, and revenue growth.
• Plan and execute paid media campaigns end-to-end across channels, including strategy, budgeting, targeting, optimization, and performance reporting.
• Run data-driven experiments across messaging, creative, landing pages, and channel mix to identify and scale growth opportunities.
• Analyze full-funnel performance and translate data into actionable recommendations to improve conversion rates, CAC efficiency, and marketing ROI.
• Partner closely with Sales, Product Marketing, RevOps, and Web to align targeting, messaging, follow-up, and measurement across campaigns.
• Communicate results, insights, and investment recommendations clearly to cross-functional stakeholders and leadership.
• Evaluate and pilot new channels, vendors, and tactics with a bias toward learning, speed, and efficient growth.

Requirements

• 6+ years of experience in performance, demand generation, or growth marketing in the B2B SaaS sector.
• Hands-on ownership of paid media campaigns (i.e., Google Ads, LinkedIn) from strategy through optimization.
• Proven ability to drive pipeline and revenue growth while optimizing CAC, ROAS, and conversion efficiency.
• Strong cross-functional leadership skills, with experience driving alignment across Sales, RevOps, Product Marketing, and external partners.
• Ability to operate independently in a fast-moving, ambiguous environment.
• Experience testing and scaling new channels, programs, and growth opportunities.
• Hands-on experience with core GTM and marketing tools such as Salesforce, Marketo, Google Analytics, and ABM platforms.
• An A-player mindset with a strong bias for action.

What We Offer

• A fast-paced and collaborative environment.
• Learning and development allowance.
• Competitive cash and equity compensation and opportunity for advancement.
• 100% medical, dental, and vision coverage.
• Up to $25K reimbursement for fertility, adoption, and parental planning services.
• Flexible PTO policy.
• Monthly wellness stipend.

This Senior Performance Marketing Manager remote position offers a unique opportunity to work with a dynamic team and contribute to the growth of Truework. Join us and help shape the future of performance marketing!