Senior Adobe Analytics Data Analyst - Remote
About the Role
We are seeking a Senior Adobe Analytics Data Analyst to join our team remotely. In this role, you will act as the Customer Journey Subject Matter Expert (SME) and administer Adobe Analytics, executing marketing analytic campaigns to attract and retain customers. You will be responsible for collecting, analyzing, and translating digital data into actionable insights that inform business, marketing, and product decisions. This position requires close collaboration with marketing, product, UX, and engineering teams to ensure accurate tracking, robust reporting, and clear storytelling from Adobe Analytics data.
What You'll Do
- Own and maintain Adobe Analytics implementations, including report suites, eVars, props, events, classifications, and calculated metrics.
- Validate data accuracy and consistency across Adobe Analytics and related platforms, such as tag management and data layers.
- Design, build, and maintain recurring and ad-hoc reports and dashboards in Adobe Analytics (Workspace) to support business and leadership needs.
- Perform deep-dive analysis on user behavior, conversion funnels, campaigns, and content performance using Adobe Analytics data.
- Identify trends, anomalies, and optimization opportunities, proactively sharing insights with stakeholders.
- Partner with marketing, ecommerce, product, and UX teams to define measurement strategies and KPIs.
- Support data extraction and analysis using SQL, Excel, or BI tools as needed to complement Adobe Analytics.
- Contribute to continuous improvement of analytics processes, reporting automation, and best practices.
Requirements
- 5+ years of experience as a Data Analyst, specializing in digital analytics and reporting.
- 2+ years of experience working with Adobe Analytics.
- Javascript experience is essential.
- Excellent communication skills with the ability to present insights to non-technical stakeholders.
- Experience in other technologies related to the tech stack, including Azure, SQL, Python, Databricks, PySpark, GitHub, PowerBI, and Airflow.
Nice to Have
- Experience with data visualization tools.
- Familiarity with marketing analytics.
- Knowledge of data governance and compliance.
What We Offer
- Competitive salary ranging from $120,000 to $140,000 annually.
- Fully remote work environment.
- Opportunities for professional development and growth.
- Inclusive and diverse workplace culture.
- Comprehensive health benefits.
We are committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex, sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, or any other status or characteristic protected by applicable laws, regulations, and ordinances.
This Senior Adobe Analytics Data Analyst role offers a competitive salary, remote work flexibility, and a chance to drive impactful marketing insights. Join a diverse team committed to inclusivity.
About Lensa
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Who Will Succeed Here
Proficient in Adobe Analytics with a proven track record of implementing and optimizing marketing analytic campaigns that drive customer engagement and retention.
Strong analytical mindset with advanced SQL and Python skills to extract, manipulate, and visualize data, enabling data-driven decision-making in a remote work environment.
Experience in utilizing PowerBI and Databricks to create insightful dashboards and reports, coupled with a proactive approach to learning new technologies such as Azure and Airflow.
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