Senior Account Executive - GTM for AI-native Payroll Solutions

About the Role

We're hiring a Senior Account Executive - GTM to join our innovative team at Valeria. This is a unique opportunity to shape the future of HR and payroll solutions in Spain. As a Senior Account Executive, you will be pivotal in building our outbound sales engine from the ground up. This role is not about following a polished playbook; instead, you will be writing it as you go. Your contributions will directly influence how we go to market and the shape of our early customer base.

What You'll Do

• Own the full-cycle outbound sales process: Prospect, qualify, demo, negotiate, and close deals without any handoffs.
• Build a sales pipeline from scratch: Design and execute creative outreach strategies through cold calls, LinkedIn, email sequences, and events.
• Shape the sales playbook: Collaborate directly with founders to refine messaging, positioning, pricing, and objection handling.
• Develop relationships with decision-makers: Build trust with HR leaders, CFOs, and operations managers in high-turnover industries.
• Consistently hit and exceed sales targets: Define quotas based on market feedback and growth goals.
• Be a cultural builder: Set the tone for ambition, speed, accountability, and customer obsession as we scale the sales team.
• Provide product insights: Relay customer pain points that will influence our product roadmap.

Requirements

• 5+ years of B2B outbound/full-cycle sales experience, preferably in SaaS or tech-enabled services.
• Proven track record of exceeding sales quotas in a hunter role.
• Strong cold calling skills; this role is not inbound-driven.
• Excellent communication skills in Spanish, with the ability to build rapport quickly.
• Entrepreneurial mindset: Comfortable with ambiguity and building processes from scratch.
• High ownership and bias to action: You make things happen without waiting for perfect conditions.

Nice to Have

• Catalan fluency, as many target customers are based in Catalonia.
• English proficiency for internal communication and future expansion.
• Experience selling to HR, Finance, or Operations leaders in mid-market companies.
• Background in high-velocity sales environments.
• Familiarity with complex, compliance-heavy products.

What We Offer

• Competitive compensation: €35,000 - €45,000 base salary + €15,000 - €20,000 variable (uncapped commission structure) + equity.
• Flexible remuneration with Coverflex.
• Hybrid work setup with 60 days/year remote work from anywhere and unlimited PTO.
• Mission-driven work that transforms payroll and HR processes in Spain.
• Impact on founding team: Shape our GTM strategy and sales culture.
• Ownership and autonomy in decision-making processes.
• A modern sales culture focused on pipeline hygiene and customer success.

Why Join Valeria Now?

Timing is crucial; we are past the idea stage with real customers and revenue. The market opportunity is vast, with a €5B+ market in Spain. Our product addresses painful, expensive problems with a solution that customers love. As the first sales hire, you will build the playbook and grow into a leadership role as we scale the team.