Remote Brand Manager - Digital Marketing & SaaS

About the Role

We are seeking a Remote Brand Manager to join our dynamic team at GiftsBazaar, a fast-growing player in the Digital Technology & Software Products sector. In this role, you will be responsible for defining and executing brand strategies that resonate across target segments while ensuring consistent messaging across all channels. This position offers a unique opportunity to work remotely from India and report directly to the global marketing leadership team.

What You'll Do

• Define and execute the brand strategy and positioning across target segments, ensuring consistent messaging across all channels.
• Lead end-to-end integrated campaigns, from concept to execution, to drive awareness, demand, and product adoption.
• Collaborate with product, growth, and content teams to translate product value into differentiated go-to-market narratives and launch plans.
• Manage digital advertising performance across paid social, search, and programmatic channels; optimize for customer acquisition cost (CAC) and return on investment (ROI).
• Utilize consumer insights, market research, and analytics to shape creative direction, pricing communication, and channel mix decisions.
• Oversee brand governance, including creative briefs, asset libraries, agency/vendor relationships, and quarterly performance reporting.

Requirements

• Proven experience managing brand or product marketing for consumer or B2B technology products.
• Strong track record of planning and delivering integrated marketing campaigns with measurable business outcomes.
• Hands-on experience with digital advertising platforms and performance optimization.
• Data-driven decision maker: comfortable using analytics to set targets, run experiments, and report ROI.
• Excellent stakeholder management skills with cross-functional teams (product, growth, creative, sales).
• Fluent in English; ability to craft crisp positioning and high-impact creative briefs for remote teams and agencies.

Nice to Have

• Experience working remotely across distributed teams and managing external creative agencies.
• Background in SaaS or technology product marketing.
• Prior ownership of brand launches and lifecycle campaigns that improved activation and retention metrics.

What We Offer

• Fully remote, India-wide role with flexible working hours and asynchronous collaboration.
• Outcome-oriented culture that values data, experimentation, and fast iteration.
• Opportunities to lead brand strategy for high-impact product launches and scale marketing capabilities.

If you are passionate about brand management and digital marketing, and you thrive in a remote work environment, we encourage you to apply for this Remote Brand Manager position. Include a brief cover note describing one brand campaign you led end-to-end, the goal, channels used, and the measurable result. High-performing candidates will highlight concrete metrics and creative assets.