Performance Marketing Optimization Manager - Remote

About the Role

We are seeking a talented Performance Marketing Optimization Manager to join our dynamic team in a fully remote capacity. This role is crucial for driving our marketing strategies and optimizing performance across various channels. As a Performance Marketing Optimization Manager remote, you will lead the testing and optimization initiatives that directly impact our revenue growth and customer acquisition costs.

What You'll Do

• Lead and evolve the testing framework across direct mail and digital programs.
• Manage the end-to-end testing lifecycle, from defining hypotheses and KPIs to making critical decisions on campaign performance.
• Build and maintain decision models in Excel/Google Sheets to forecast CPA and revenue impact.
• Supervise a Creative Tester and collaborate with Creative Services to convert data insights into effective marketing materials.
• Present structured optimization recommendations and test learnings to executive leadership on a weekly basis.
• Work closely with the Client Success team to implement successful marketing strategies across the client portfolio.
• Partner with Product Managers and Data Science to ensure reporting integrity and develop propensity-to-convert models.

Requirements

• 6+ years of experience in performance, growth, or direct response marketing.
• 2+ years of supervisory or management experience.
• Experience with BI tools such as Looker, QuickSight, Tableau, or Power BI.
• Advanced proficiency in SQL for custom reporting and data analysis.
• Proven expertise in A/B and multivariate testing frameworks.
• Advanced Excel/Google Sheets skills with experience in complex decision models.
• Demonstrated experience in managing CPA-focused acquisition performance.
• Excellent communication skills with the ability to navigate ambiguity.

Nice to Have

• Experience in Mortgage or Financial Services marketing.
• Background in Direct Mail campaign optimization.
• Experience in high-volume lead generation environments.

What We Offer

• Competitive salary and performance bonuses.
• Flexible remote work environment.
• Opportunities for professional development and growth.
• Collaborative and innovative team culture.
• Exposure to executive leadership and strategic decision-making.