Performance Marketing Campaign Analyst - Remote
About the Role
We are seeking a Performance Marketing Campaign Analyst to join our team remotely. This role is crucial in shaping our performance marketing strategy and ensuring effective execution across various platforms. As a Performance Marketing Campaign Analyst, you will leverage data-driven insights to optimize our marketing funnels and enhance our customer acquisition efforts.
What You'll Do
- Deliver weekly, monthly, and ad-hoc analysis of performance, reviewing campaigns, funnels, and platforms across channels, products, and countries of operation.
- Propose and execute new deep dive analyses to optimize performance across multiple marketing platforms, focusing on Meta, Google, and TikTok.
- Conduct regular audits of our attribution model to identify and resolve data quality issues, ensuring proper data flow from source systems to reporting tools.
- Collaborate with data and tech teams to refine the current model to better capture sources of traffic and sales.
- Create and maintain new performance reports with cohorted analysis, troubleshooting tracking discrepancies and data anomalies.
- Monitor and stay current on platform updates, privacy regulations, and industry best practices that may impact optimization and testing capabilities.
Requirements
- 2-4 years of experience in performance marketing, marketing analytics, or digital analytics with a focus on optimization and strategy.
- Strong technical proficiency with analytics platforms (e.g., Google Analytics) and visualization tools (e.g., Tableau, Power BI).
- Experience implementing new reports and dashboards with a focus on diagnoses and action plans from data models.
- Strong analytical and problem-solving skills with a high attention to detail.
Nice to Have
- Experience with Hex or similar tools.
- Familiarity with privacy regulations affecting marketing.
- Knowledge of industry best practices in performance marketing.
What We Offer
- Local benefits depending on the country of hire.
- Company-funded health insurance for employees and immediate family.
- Company-funded employee life and disability insurance.
- Paid vacation days and unlimited sick leave.
- $2,000 USD annual co-working travel perk.
- $2,000 USD annual professional development perk.
- Phone finance, headphone benefit, home office equipment allowance, and wellness perks.
This remote Performance Marketing Campaign Analyst position at PayJoy offers a unique opportunity to drive impactful marketing strategies in the FinTech space. With competitive benefits and a focus on data-driven decision-making, this role stands out for professionals looking to make a difference.
Who Will Succeed Here
Proficient in Google Analytics and data visualization tools like Tableau and Power BI, with a strong ability to derive actionable insights from complex datasets to inform marketing strategies.
Self-motivated and disciplined to thrive in a remote work environment, demonstrating effective time management skills to deliver timely analyses and reports without direct supervision.
Experience in digital marketing with a strong understanding of attribution modeling techniques, allowing for precise tracking of marketing performance and optimization of customer acquisition channels.
Learning Resources
Career Path
Market Overview
Skills & Requirements
Domain Trends
Industry News
Loading latest industry news...
Finding relevant articles from the last 6 months