Paid Social Manager - Remote Position at Binance

About the Role

We are looking for a Paid Social Manager to join our team at Binance, a leading global blockchain ecosystem. In this remote role, you will acquire high-quality users at scale while maintaining healthy CPA and ROAS targets across APAC markets. As a Paid Social Manager, you will have the opportunity to shape the future of finance and work with a diverse team dedicated to advancing the freedom of money.

What You'll Do

• Develop and execute paid social strategies and media plans aligned with user acquisition and revenue goals.
• Hands-on campaign setup, launch, and daily optimization across paid social platforms (Meta, TikTok, X, and others).
• Run ongoing A/B tests on creatives, audiences, and formats to improve performance.
• Analyze campaign performance and translate data into actionable insights.
• Collaborate closely with creative, data, brand, and product teams to deliver integrated campaigns.
• Stay up to date on platform algorithm changes, new ad formats, and emerging trends.

Requirements

• Strong experience managing both app and web acquisition campaigns.
• Deep hands-on expertise across major paid social platforms (Meta Ads, TikTok Ads, X, etc.).
• Ideal to have AppsFlyer experience, including deep links and deferred deep links.
• Strong analytical skills and experience with marketing analytics tools.
• Experience in crypto, fintech, or online trading platforms.
• Strong APAC paid social experience, including local platforms.
• Experience with additional platforms such as Reddit and regional APAC social networks.

Nice to Have

• Experience with influencer marketing strategies.
• Knowledge of SEO and content marketing.
• Familiarity with emerging social media trends.

What We Offer

• Shape the future with the world’s leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).