Paid Marketing Manager - B2B Remote Position

About the Role

We are seeking a Paid Marketing Manager - B2B Remote to join our dynamic team at Saltz. In this role, you will be instrumental in accelerating our growth by scaling our digital marketing channels. As a Paid Marketing Manager - B2B Remote, your mission will be to build a predictable engine for growth, establishing performance marketing as a central part of our strategy to drive efficient customer acquisition.

What You'll Do

• Strategize, execute, and optimize paid advertising campaigns across Meta Ads (primary focus) and Google Ads, focusing on lowering Customer Acquisition Cost (CAC).
• Take full ownership of the paid acquisition funnel, from creative conceptualization and channel selection to ongoing optimization and reporting.
• Dive deep into marketing analytics using tools like Google Analytics and GTM to inform campaign decisions and identify growth opportunities.
• Navigate a dynamic environment, managing hyper-localized campaigns and making daily adjustments to maximize impact with initially efficient budgets.
• Collaborate with cross-functional teams to align marketing strategies with business goals.

Requirements

• 3+ years of direct experience running successful paid acquisition campaigns in global markets.
• Demonstrated expertise in Meta Ads and Google Ads, with a significant focus on Meta Ads.
• Mandatory B2B marketing experience.
• Exceptional marketing analytical skills with proficiency in Google Analytics, GTM, and other data analysis tools.
• Experience increasing spend: ability to take small budgets and scale them significantly while maintaining high performance.
• A hands-on approach and a proactive mindset, comfortable with end-to-end campaign management.

Nice to Have

• Experience scaling budgets significantly.
• Experience in the food-tech or marketplace industry.

What We Offer

• Be one of the key builders of Saltz’s growth engine, shaping a core revenue stream that directly impacts GMV and retention.
• Flexibility to organize your work and hours the way you prefer, enabled by our remote-first setup.
• Join an innovative, VC-backed company with big ambitions and the pace to match.
• Real freedom to own decisions and run experiments; we’re looking for proactive individuals who help us figure out what to do.
• No approval loops or unnecessary processes: enjoy quick decision-making, full ownership of your function, and high trust by default.
• Work with sharp, entrepreneurial, fun people who are genuinely great at what they do and love building.