Talantix.io
Cloudvital•27.01.26
AI SCORE 8.5

Mid-Senior Social Media Marketing Specialist - Remote

$70K–$90K/year
RemoteSoftware DevelopmentWWVisa
Social Media Marketing•Content Creation•Campaign Management•Analytics•Community Management•Digital Marketing

About the Role

We are seeking a talented Social Media Marketing Specialist remote to join our dynamic team at Cloudvital, a Toronto-based software design and product development company. With over a decade of consistent growth, we are expanding our reach in both Canada and the US. In this role, you will play a crucial part in promoting our innovative products, including a B2C software product in the EdTech space and a DEI training service launching in Q1 2026.

What You'll Do

  • Develop and schedule engaging content (text, images, videos) for various platforms, ensuring alignment with the brand's voice and goals in collaboration with the Design Lead.
  • Manage and optimize company social media pages, monitor activity, and respond to comments and messages to enhance engagement.
  • Foster a positive and engaging community around the brand by interacting with followers and encouraging participation.
  • Plan, execute, and track the performance of social media campaigns, collaborating with other teams as needed.
  • Monitor social media metrics, analyze campaign performance, and use data to optimize strategies and improve ROI.
  • Stay updated on the latest social media trends, platform updates, and best practices to ensure our strategies are current and effective.

Requirements

  • A degree in Marketing or a related field is preferred.
  • A successful track record of designing and running digital campaigns on social media platforms, particularly LinkedIn.
  • Proven experience with sourcing methods including Boolean search and networking.
  • Strong attention to detail and excellent time management skills.
  • Analytical mindset with problem-solving abilities and the capacity to thrive in a fast-paced environment.

Nice to Have

  • Experience in the EdTech industry.
  • Familiarity with community management tools.
  • Creative skills in graphic design or video editing.

What We Offer

  • Full-time employment with a competitive salary range of $70,000 to $90,000 per year.
  • Remote work flexibility with occasional office presence in Toronto.
  • Work authorization sponsorship for outstanding candidates.
  • Opportunities for professional growth and development.
  • A collaborative and innovative work environment.
Why This Job8.5 of 10

This role offers a unique opportunity to work remotely as a Social Media Marketing Specialist with a focus on innovative products in the EdTech space. Competitive salary and growth potential make it attractive.

Salary Range
Required
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Optional
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Bonus
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About Cloudvital

Explore Cloudvital careers in 2026 and discover exciting job opportunities across remote, hybrid, and office roles. Utilize advanced filters to refine your search and tailor your resume for the perfect fit. Stay informed with company insights and vacancy scores to make informed decisions. Join Cloudvital today and take the next step in your career with a company committed to growth and innovation.

Industry
Tech
Location
Remote

Who Will Succeed Here

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Proficient in using social media management tools like Hootsuite or Buffer, with a strong understanding of analytics platforms such as Google Analytics and social media insights to track campaign performance.

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Self-motivated and disciplined, thriving in a remote work environment, demonstrating the ability to manage time effectively and maintain productivity without direct supervision.

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Experience in developing and executing content strategies specifically for EdTech or similar sectors, showcasing a mindset geared towards innovation and adaptability in a fast-evolving digital landscape.

Learning Resources

→Social Media Marketing Coursecourse
→The Complete Guide to Social Media Marketingguide
→Analytics for Social Media Marketingcourse

Career Path

Mid-Senior Social Media Marketing Specialist(Now)→Social Media Marketing Manager(1-2 years)→Head of Digital Marketing(3-5 years)

Market Overview

Market Size 2024
$102B
Annual Growth
25.3%
AI Adoption in Marketing
60%
Investment in Social Media Tools
+45%
Labour Demand for Social Media Roles
+35%
Avg Salary for Social Media Specialists
$70K

Skills & Requirements

Required
Social Media MarketingContent CreationCampaign Management
Growing in Demand
SEO OptimizationVideo Content CreationData Analytics and Reporting
Declining
Traditional Print AdvertisingEmail Marketing (Basic)

Domain Trends

Rise of AI-Driven Marketing
AI tools are increasingly being integrated into social media marketing strategies, with 60% of companies using AI for content personalization and analytics.
Video Content Dominance
Video content is projected to account for 82% of all online traffic by 2025, prompting marketers to shift focus towards video-centric campaigns.
Increased Investment in Community Management
Companies are investing 35% more in community management roles to enhance customer engagement and brand loyalty through social media platforms.

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