Marketing and Communication Manager - Pharmaceutical Focus

About the Role

Join Bayer as a Marketing and Communication Manager in a remote capacity, where you'll lead innovative strategies in the pharmaceutical sector. This role is pivotal in enhancing customer experience and omnichannel engagement, particularly in the Women's Health Therapeutic Area.

What You'll Do

• Lead the development and execution of marketing product strategies and create the brand plan, integrating customer experience (CX) and omnichannel principles.
• Analyze the market environment, competitive landscape, and insights to inform strategic decisions.
• Collaborate cross-functionally with Medical, Sales, Market Access, Analytics, and other teams to design and implement customer-centric solutions.
• Translate customer insights into actionable product features and engagement strategies.
• Define and monitor KPIs to measure the impact of online and offline initiatives.
• Drive the creation of customer personas and journey maps to inform product development and communication strategies.
• Build omnichannel campaigns for specific targets, leveraging marketing automation tools like Salesforce Marketing Cloud (SFMC).
• Champion a test-and-learn culture through pilots and experimentation across channels.

Requirements

• A degree in Marketing, Economics, Business Management, or related fields.
• At least 6 years of marketing experience in pharmaceutical and/or healthcare companies, with 1-2 years in leadership roles.
• Experience in Women’s Health Care and/or Oncology is preferred.
• Proven experience in managing lead generation campaigns, relationship marketing, and digital promotion.
• Excellent communication and storytelling skills to engage stakeholders effectively.
• Strong organizational skills with the ability to prioritize and adapt to meet deadlines.
• Fluent in English and Italian.

Nice to Have

• Experience with agile methodologies and cross-functional team collaboration.
• Creative thinking and problem-solving attitude.
• Understanding of forecasting activities and fundamental financial principles.

What We Offer

• Competitive salary and benefits package.
• Opportunity to work remotely with a flexible schedule.
• Engagement in meaningful projects that impact global health.
• Supportive and innovative work environment.
• Continuous learning and professional development opportunities.