Junior CRM Manager - iGaming Focus (Remote)

About the Role

Growe is excited to announce an opening for a Junior CRM Manager to join our dynamic team. As a Junior CRM Manager, you will play a crucial role in enhancing player engagement and retention through innovative CRM strategies. This is a fantastic opportunity for someone passionate about the iGaming industry and eager to make a significant impact in a remote work environment.

What You'll Do

• Assist the Head of Region in designing and executing a localized CRM strategy aimed at increasing Player Lifetime Value (LTV) and reducing churn.
• Design, set up, and optimize end-to-end user journey campaigns, including Welcome, Retention, and Reactivation campaigns across multiple channels.
• Collaborate closely with the Product Department to launch and promote gamified features such as Tournaments, Scratch Cards, and Missions, ensuring seamless integration into the CRM lifecycle.
• Actively propose and test new promotional ideas, mechanics, and communication styles tailored to the preferences of regional users.
• Monitor campaign performance, conduct A/B testing, and provide actionable insights to refine communication strategies and improve bonus efficiency.

Requirements

• 2 years of experience in CRM or Lifecycle Marketing, ideally within the iGaming, Fintech, or high-frequency E-commerce sectors.
• Solid understanding of retention KPIs such as NGR, Active Days, and Churn Rate, with the ability to interpret data to drive decisions.
• A strong interest in gamification and player psychology, understanding what motivates users to return and engage with the product.
• High attention to detail, ensuring data accuracy across management reporting.
• Strong analytical and decision-making abilities, thriving in a fast-paced environment.

Nice to Have

• Experience with CRM tools and platforms.
• Knowledge of digital marketing strategies.
• Familiarity with user engagement metrics.

What We Offer

• Competitive salary range of $60,000 to $80,000 per year.
• Fully remote work environment, allowing you to work from anywhere in Europe.
• Opportunities for professional growth and development within the company.
• A supportive team culture that values collaboration and innovation.
• Flexible working hours to accommodate your lifestyle.