Head of Lifecycle Marketing - Remote

About the Role

TextNow is seeking a Head of Lifecycle Marketing - Remote to spearhead our customer lifecycle strategy. This role is pivotal in enhancing engagement, retention, and sustainable revenue growth while ensuring a high-quality customer experience. As the largest provider of free phone services in the nation, we are committed to breaking down barriers to communication and fostering a more connected world.

What You'll Do

• Own lifecycle KPIs including activation, engagement, retention, and lifetime value.
• Define and execute a lifecycle roadmap aligned with company and marketing OKRs.
• Redesign onboarding processes to improve clarity, trust, and early habit formation.
• Develop a scalable segmentation framework rooted in lifecycle stages and behavioral signals.
• Create and manage a disciplined lifecycle experimentation roadmap.
• Lead lifecycle strategy across email, push notifications, and in-app messaging.
• Drive testing across messaging, offers, and segmentation to optimize performance.
• Measure incremental impact and oversee lifecycle platform architecture.
• Build and scale lifecycle strategies in a high-growth environment.
• Influence cross-functional teams to align around shared growth goals.

Requirements

• 10 to 12+ years of experience in lifecycle, CRM, or growth marketing.
• Proven leadership in scaling lifecycle strategies in consumer or app-first businesses.
• Strong analytical skills with expertise in cohort analysis and performance modeling.
• Experience with lifecycle infrastructure and marketing systems design.
• Ability to build high-performing teams with operational discipline.
• Comfortable with executive visibility and accountability.

Nice to Have

• Experience in telecommunications or technology sectors.
• Familiarity with advanced marketing automation tools.
• Knowledge of user experience design principles.

What We Offer

• Opportunity to lead a high-impact marketing team.
• Work in a mission-driven company focused on democratizing communication.
• Flexible work environment with remote work options.
• Competitive compensation package.
• Professional growth and development opportunities.