Senior Content Analyst and Copywriter - Remote Opportunity for B2B Marketing

About the Role

We are seeking a Senior Content Analyst and Copywriter to join our innovative team at Zup Innovation. This remote position allows you to work from anywhere while contributing to our mission of creating transformative technologies. You will play a crucial role in defining and producing high-quality digital content that aligns with our B2B marketing strategy.

What You'll Do

• Define topics and formats of digital content aligned with B2B marketing strategy.
• Plan, produce, review, and edit content for various channels, ensuring clarity, relevance, and brand adherence.
• Actively contribute to content strategy, strengthening branding and market positioning.
• Monitor the performance of published content, analyzing metrics and proposing continuous improvements.
• Plan and execute content marketing initiatives in collaboration with internal teams.
• Explore and apply trends in digital communication, technology, and AI.
• Ensure the application of best practices in writing, SEO, and digital engagement.
• Produce content in multiple formats, including articles, posts, scripts, and institutional narratives.

Requirements

• Solid experience in planning, producing, and editing digital content aimed at B2B audiences.
• Mastery of professional platforms like LinkedIn for content distribution.
• Experience with automation and email marketing tools (e.g., RD Station).
• Familiarity with generative Artificial Intelligence to support text creation and review.
• Utilization of collaborative tools (e.g., Google Docs).
• Basic analysis of digital performance metrics for data-driven decision-making.
• Experience in building institutional narratives and strengthening brand identity.

Nice to Have

• Experience in a remote work environment.
• Knowledge of SEO best practices.
• Familiarity with content management systems.

What We Offer

• Freedom to work from anywhere.
• Flexible working hours.
• Education assistance for career development.
• Access to our proprietary career development tool.
• Participation in internal guilds and study groups.
• Comprehensive health insurance and dental plan.
• Partnership for medication purchases.
• 24/7 telemedicine services and free online therapy.