Talantix.io
Remote Position•13.03.26
AI SCORE 8.5

Guest Engagement Lifecycle Marketing Manager - Remote

$90K–$120K/year
RemoteCRM Marketing
CRM•Salesforce•Dotdigital•Data Analysis•Project Management•Email Marketing•Digital Marketing•Copywriting•Social Media

About the Role

We are seeking a talented and motivated Guest Engagement Lifecycle Marketing Manager - Remote to join our dynamic team. In this role, you will lead high-visibility omnichannel engagement programs and shape customer communication strategies that enhance loyalty and retention. As a key player in our marketing department, you will gain exposure to customer lifecycle optimization and work closely with cross-functional teams to drive engagement and satisfaction.

What You'll Do

  • Develop and implement comprehensive lifecycle marketing strategies that engage customers at every stage of their journey.
  • Analyze customer data and insights to inform marketing decisions and optimize campaigns.
  • Collaborate with creative teams to produce compelling content for various channels, including email, SMS, and social media.
  • Utilize CRM tools such as Salesforce and Dotdigital to manage campaigns and track performance.
  • Lead projects using Monday.com to ensure timely execution and alignment with business goals.
  • Monitor and report on key performance indicators (KPIs) to assess the effectiveness of engagement strategies.
  • Work with stakeholders to refine customer journeys and enhance the overall experience.
  • Mentor junior team members and contribute to a culture of continuous improvement.

Requirements

  • 3-5 years of experience in lifecycle marketing or a related field.
  • Strong analytical skills with a focus on data-driven decision-making.
  • Proficiency in CRM platforms, particularly Salesforce and Dotdigital.
  • Experience with project management tools such as Monday.com.
  • Excellent communication and copywriting skills.
  • Ability to work collaboratively in a remote environment.
  • Knowledge of omnichannel marketing strategies and best practices.
  • Familiarity with digital marketing trends and technologies.

Nice to Have

  • Experience in healthcare or customer engagement sectors.
  • Certification in digital marketing or project management.
  • Creative skills in video content production or art direction.

What We Offer

  • Competitive salary with opportunities for performance-based bonuses.
  • Flexible remote work environment with a focus on work-life balance.
  • Clear pathway to Senior Manager and Director-level roles.
  • Access to professional development resources and training.
  • Collaborative team culture that values innovation and creativity.
  • Health and wellness benefits to support your well-being.
  • Engaging company events and team-building activities.
Why This Job8.5 of 10

This remote role offers a unique opportunity to lead guest engagement strategies in a dynamic marketing environment. With a clear growth path and competitive salary, it's ideal for driven professionals.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficient in CRM platforms such as Salesforce and Dotdigital, with a strong ability to leverage data analytics to optimize customer engagement strategies.

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Self-motivated with excellent project management skills, capable of managing multiple campaigns simultaneously in a remote work environment while meeting deadlines.

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Creative and analytical mindset with strong copywriting skills, enabling the candidate to craft compelling content for email marketing and social media campaigns that drive customer loyalty.

Learning Resources

→Salesforce CRM Basics for Beginnerscourse
→Email Marketing Basicscourse
→The Ultimate Guide to Digital Marketingarticle

Career Path

Guest Engagement Lifecycle Marketing Manager(Now)→Senior Marketing Manager(2-4 years)→Director of Marketing(4-6 years)

Market Overview

Market Size 2024
$128.5B
Annual Growth
14.2%
AI Adoption in CRM
67%
Investment in CRM Technology
+25%
Labour Demand for CRM Roles
+30%
Avg Salary for CRM Managers
$95K

Skills & Requirements

Required
CRMSalesforceDotdigital
Growing in Demand
Marketing AutomationData Privacy ComplianceCustomer Journey Mapping
Declining
Email List BuyingBasic HTML/CSS for Email

Domain Trends

Rise of AI-Driven CRM Solutions
AI technologies are being integrated into CRM systems, with 67% of organizations adopting AI for enhanced customer insights and personalized marketing.
Increased Focus on Data Privacy
With global regulations tightening, 72% of companies are investing in data privacy compliance to protect customer information and build trust.
Shift Towards Omnichannel Marketing
85% of marketers are now prioritizing omnichannel strategies, ensuring a seamless customer experience across all platforms, including social media and email.

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