About the Role

We are seeking a hands-on, results-driven Field Marketing Manager to join EPS Learning, a leading K–12 supplemental literacy and math curriculum company. This remote Field Marketing Manager position is pivotal in shaping and executing our field marketing strategy, focusing on account-based initiatives and driving demand within the K–12 education market.

What You'll Do

  • Rationalize, define, and develop account-based field marketing motions to support sales organization efforts, focusing on account-level penetration, particularly in underdeveloped regions.
  • Design, plan, and oversee ongoing EPS Learning field events and webinars that align with demand generation content strategies and drive lead engagement.
  • Continuously evaluate and refine field events and webinar programs to enhance their alignment with our demand marketing goals and ensure measurable impact.
  • Serve as Marketing partner to Sales, Content, and Marketing Operations teams to deliver cohesive, high-impact marketing campaigns and activities that support lead generation and sales conversion.
  • Manage the field marketing budget, ensuring cost efficiency while delivering high-quality experiences on behalf of EPS Learning.
  • Track, measure, and report on the ROI of field marketing activities, ensuring alignment with organizational goals.

Requirements

  • Bachelor's degree in marketing, business, communications, or a related field.
  • 5+ years of progressive experience in field marketing, demand generation, or account-based marketing.
  • Proven expertise in planning and executing events and webinars with measurable outcomes.
  • Experience in the K-12 education market is a plus.
  • Strong understanding of ABM strategies and demand generation principles.
  • Exceptional project management skills with the ability to handle multiple priorities.
  • Data-driven mindset with the ability to analyze performance metrics and optimize strategies.
  • Excellent interpersonal and communication skills for cross-functional collaboration.
  • Proficiency with marketing tools (e.g., HubSpot, Marketo, or Salesforce) and webinar platforms.

Nice to Have

  • Experience with digital marketing strategies.
  • Familiarity with educational technology trends.
  • Knowledge of analytics tools for measuring campaign effectiveness.

What We Offer

  • Competitive compensation package based on qualifications, skills, competencies, location, and experience.
  • Annual bonus or commission opportunities.
  • 401(k) retirement plan with employer match.
  • Medical, dental, and vision insurance.
  • Generous PTO, sick leave, and paid holidays.
  • Employer-paid life and short & long term disability insurance.
  • Flexible remote-first work culture with a provided laptop for your home office.

Join us in making a difference in children's lives and driving equity across our nation’s public schools. Apply now for this exciting opportunity as a Field Marketing Manager remote position!

Language Requirements
EnglishC1
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This Field Marketing Manager role at EPS Learning offers a unique opportunity to impact K-12 education while working remotely. With a competitive salary and comprehensive benefits, it stands out as an attractive position for marketing professionals.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

Proficient in utilizing marketing automation tools such as HubSpot or Marketo to enhance demand generation efforts and track campaign performance.

Self-motivated and adaptable, thriving in a remote work environment while effectively managing multiple projects and deadlines without direct supervision.

Strategic thinker with a strong grasp of account-based marketing strategies, particularly in the K-12 education sector, demonstrating an ability to tailor campaigns to specific educational institutions.

Learning Resources

Field Marketing: The Complete Guidearticle

Career Path

Field Marketing Manager(Now)Senior Field Marketing Manager(2-4 years)Director of Marketing(4-6 years)

Market Overview

Market Size 2024
$12.5B
Annual Growth
15.2%
AI Adoption in Marketing
60%
Investment in Marketing Tech
+25%
Labour Demand for Marketing Roles
+20%
Avg Salary for Field Marketing Managers
$85K

Skills & Requirements

Required
Field MarketingDemand GenerationAccount-Based Marketing
Growing in Demand
Marketing Automation (e.g., HubSpot, Marketo)Data Analytics and InterpretationContent Marketing Strategy
Declining
Traditional Email MarketingPrint Advertising

Domain Trends

Rise of Account-Based Marketing
ABM is being adopted by 70% of B2B companies, focusing on personalized marketing efforts to high-value accounts.
Increased Use of AI for Lead Generation
60% of marketing teams are leveraging AI tools to enhance lead generation and customer engagement, improving efficiency by 30%.
Growth of Virtual Events and Webinars
Webinar platforms have seen a 50% increase in usage, with 80% of marketers believing they are effective for lead generation.

Industry News

Loading latest industry news...

Finding relevant articles from the last 6 months

All job postings are automatically gathered by algorithms. We do not review or verify listings, be careful when applying and do not sign-in with iCloud or Google services.