Field Marketing Manager - DACH & Benelux (Remote)
About the Role
We are seeking a talented and experienced Field Marketing Manager to join our team at Deel. In this remote position, you will play a critical role in driving Deel’s growth across the DACH and Benelux regions. As a Field Marketing Manager, you will own the full lifecycle of our field marketing programs, focusing on events and webinars that align with our strategic objectives.
What You'll Do
- Own the strategy and execution of Deel’s field marketing portfolio for DACH & Benelux, including trade shows, industry conferences, executive dinners, and webinars.
- Approach every event and webinar as a fully integrated campaign, defining target audiences and managing all aspects from pre-event demand generation to post-event follow-up.
- Collaborate with regional leads and creative teams to develop localized messaging and assets that ensure brand consistency.
- Partner with Sales and SDR leadership to maximize lead conversion and ensure alignment between event activities and pipeline outcomes.
- Manage operational aspects of the program, including vendor relationships, budget tracking, and logistics.
- Define and own KPIs for all regional programs, focusing on pipeline contribution and engagement quality.
- Continuously refine the event and webinar strategy using performance data and sales feedback.
Requirements
- 4+ years of experience in field marketing, specifically in event and webinar management within a B2B SaaS or enterprise technology environment.
- Demonstrated ability to run events and webinars as integrated marketing campaigns with measurable impact.
- Strong understanding of demand generation principles and how field marketing connects to pipeline and revenue.
- Analytical mindset with the ability to define success metrics and translate data into strategic recommendations.
- Proven ability to work cross-functionally and influence stakeholders across various teams.
- Excellent project management skills, capable of managing multiple programs in a fast-paced environment.
- Proficiency in Salesforce, HubSpot, Looker, and Swoogo preferred.
- Fluent in Dutch and professional English.
Nice to Have
- Experience with international marketing campaigns.
- Knowledge of the DACH and Benelux markets.
- Experience in a fast-growing startup environment.
What We Offer
- Competitive salary with stock grant opportunities.
- Flexible remote work options, including WeWork access.
- Comprehensive benefits package tailored to your location.
- Continuous learning and professional development opportunities.
- A diverse and inclusive workplace culture.
This Field Marketing Manager role at Deel offers a unique opportunity to drive impactful marketing initiatives in a rapidly growing SaaS company. With competitive compensation and a fully remote work environment, this position is ideal for experienced marketers looking to make a difference.
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