Digital Media Buyer - Experimentation Focus (Remote)

About the Role

We are seeking a talented Digital Media Buyer with a focus on experimentation to join our dynamic team. This is a fully remote position where you will play a crucial role in driving growth through innovative digital marketing strategies. As a Digital Media Buyer, you will be responsible for managing and optimizing paid advertising campaigns across various platforms, including Google Ads, Meta Ads, and LinkedIn Ads. Your expertise in data analysis and A/B testing will be essential in enhancing our marketing performance.

What You'll Do

• Develop and execute digital media buying strategies that align with business objectives.
• Conduct A/B testing to optimize ad performance and improve conversion rates.
• Analyze campaign data and provide actionable insights to enhance future marketing efforts.
• Manage budgets and allocate resources effectively across multiple campaigns.
• Collaborate with creative teams to design compelling ad creatives that resonate with target audiences.
• Monitor and report on key performance metrics to track campaign success.
• Stay updated on industry trends and best practices in digital marketing and media buying.
• Utilize analytics tools to measure and report on campaign effectiveness.

Requirements

• 3+ years of experience in digital media buying or related field.
• Strong understanding of A/B testing methodologies and data analysis.
• Proficiency in Google Ads, Meta Ads, and LinkedIn Ads management.
• Experience with analytics tools such as Google Analytics and Excel.
• Excellent communication and visual communication skills.
• Ability to work independently and manage multiple projects simultaneously.
• Knowledge of B2C sales and customer service principles.
• Creative mindset with a passion for digital marketing.

Nice to Have

• Experience with Connected TV advertising.
• Familiarity with TikTok advertising.
• Graphic design skills.

What We Offer

• Flexible remote work environment.
• Home office budget to set up your workspace.
• Health and wellness budget for personal development.
• 25+ days of paid vacation annually.
• 2 paid volunteering days each year.
• Opportunities for career advancement and personal development.
• Annual achievement bonus based on performance.
• Exclusive access to company products and services.
• Regular team-building activities to foster collaboration.