Country Manager - iGaming Industry (Remote)

About the Role

We are seeking a talented Country Manager to join Medier as we expand our presence in Bulgaria. This Country Manager role offers the opportunity to lead our iGaming initiatives and drive growth in a dynamic market. As a Country Manager, you will be responsible for defining a clear growth roadmap and owning full P&L responsibility while working remotely.

What You'll Do

• Own full P&L responsibility and define a clear growth roadmap for Bulgaria.
• Build and lead a local team and agency network across marketing, CRM, affiliates, and partnerships.
• Adapt global brand, product, and acquisition strategies to local market dynamics and player behavior.
• Establish and nurture high-value relationships with key affiliates, media partners, and payment providers to maximize growth potential.
• Orchestrate large-scale campaigns and sponsorships that build brand authority and player loyalty.
• Drive data-driven decision-making through performance KPIs: NGR, FTDs, LTV/CAC, retention, and reactivation metrics.
• Act as the voice of the market internally, providing insights and opportunities directly to senior leadership.

Requirements

• 2+ years in iGaming or betting, preferably on the operator side.
• 1+ year in a Country Manager position in iGaming.
• Strong commercial mindset with a proven record of scaling revenues and building profitable growth strategies.
• Deep understanding of Bulgaria player profiles, competitive landscape, and marketing channels.
• Native Bulgarian speaker, fluent in English.
• Outstanding stakeholder management and leadership skills.

Nice to Have

• Experience in digital marketing and social media strategies.
• Familiarity with CRM and programmatic advertising.

What We Offer

• Competitive salary with performance bonuses.
• Flexible remote work environment.
• Opportunity to shape the marketing strategy in a growing industry.
• Supportive team culture that encourages creativity and innovation.
• Professional development opportunities.