Digital Marketing Specialist – Paid Ads (Meta & Google) - Remote

About the Role

GrowthAssistant is hiring a Digital Marketing Specialist – Paid Ads (Meta & Google) remote to build, manage, and optimize high-impact paid media campaigns for our U.S.-based clients. This role is ideal for Filipino digital marketers with deep expertise in Meta Ads and Google Ads, paired with a relentless passion for data-driven performance. You’ll be the engine behind multiple accounts, collaborating closely with U.S. agency teams to turn performance metrics into scalable growth.

What You'll Do

• Launch and optimize Meta and Google ad campaigns from scratch, including Search, Display, PMax, Shopping, and Video.
• Identify and troubleshoot platform issues, pacing problems, or performance drops to ensure accounts stay on track.
• Run A/B tests across creatives, audiences, and ad sets to uncover winning combinations.
• Deep-dive into ROAS, LTV:CAC, CTR, CPM, and CPA to drive strategic decision-making.
• Build and maintain sophisticated reports in Google Sheets/Excel using pivot tables, charts, and VLOOKUPs.
• Conduct keyword research and optimize search term reports based on SEM best practices.
• Support creative testing and asset collection by working across cross-functional teams.
• Assist with competitive research and trend analysis using industry-standard tools.

Requirements

• 3+ years of experience managing Meta Ads and 1+ year of hands-on Google Ads experience.
• Advanced Google Sheets / Excel skills (complex formulas, pivot tables, and data visualization).
• Proven success managing multiple accounts simultaneously in a fast-paced environment.
• Excellent English communication skills, specifically for daily collaboration via Slack, email, and video calls.
• A proven track record of successful collaboration with U.S.-based clients.

Nice to Have

• Prior agency experience.
• Hands-on experience with TikTok Ads or Snapchat Ads.
• Familiarity with MMPs (AppsFlyer, Adjust), GA4, or attribution frameworks.
• Experience with creative intelligence tools like Foreplay, MagicBrief, or Meta Ad Library.
• Experience with competitive tools like SEMRush, SimilarWeb, or SpyFu.

What We Offer

• 100% Remote work environment.
• Comprehensive Health Insurance coverage.
• Paid U.S. Holidays and Paid Time Off (PTO).
• Paid Parental Leave.
• Bi-weekly salary payouts and competitive PH rates.
• Additional incentives for go-getters and proven performers, including a monthly perfect attendance bonus and performance bonuses.

Join our 100% remote global team today, and grow with GrowthAssistant!