Digital Marketing Manager - Paid Social for E-commerce

About the Role

We are hiring a Digital Marketing Manager - Paid Social to join our dynamic team at ShopFully. This role offers the opportunity to work remotely while driving impactful marketing strategies that connect 200 million shoppers with their favorite deals. As a Digital Marketing Manager, you will play a crucial role in planning, executing, and optimizing Paid Social campaigns for our clients, ensuring they achieve their marketing goals.

What You'll Do

• Develop cross-channel strategies as part of Shopfully’s Offers Unlimited approach, integrating social media with our performance channels.
• Plan, execute, and optimize Paid Social campaigns across platforms such as Meta, TikTok, and Pinterest.
• Take ownership of your campaigns and selected client projects from planning to reporting.
• Monitor campaign KPIs, analyze performance, and continuously optimize based on data insights.
• Set up and run A/B tests to improve campaign effectiveness.
• Build targeting and segmentation strategies to reach relevant customer audiences.
• Create performance reports with actionable insights and present results to clients alongside the sales team.
• Identify new opportunities and trends in social advertising.
• Collaborate closely with Sales, Account Management, and Product/Design teams to deliver successful campaigns.

Requirements

• 2+ years of experience in Paid Social marketing, preferably in an agency or digital environment.
• Hands-on experience managing campaigns on Meta, TikTok, Pinterest, or similar platforms.
• A data-driven mindset with a passion for optimizing campaigns through KPIs.
• Strategic thinking ability across channels, not just within individual platforms.
• Experience creating clear and insightful performance reports.
• A proactive and results-oriented approach; you take ownership and get things done.
• Strong communication and collaboration skills when working with teams, clients, and partners.
• Business fluent English and native-level German.

Nice to Have

• Experience in e-commerce or retail marketing.
• Familiarity with analytics tools and data visualization software.
• Knowledge of SEO and content marketing strategies.

What We Offer

• An opportunity to thrive in a rapidly scaling multinational company.
• A vibrant, informal, and inclusive work environment.
• Autonomy, flexibility, and a hybrid work model empowering you to own your work.
• Access to learning opportunities and regular feedback sessions.
• Central, modern offices featuring fresh snacks, coffee (including vegan options!), and ergonomic setups.
• Engaging team events: offsites, happy hours, company parties, and celebrations.
• All necessary equipment provided for effective remote work.
• Country-specific advantages based on local contracts and practices.

Who We Are

At ShopFully, we are a diverse team of 450 people from 30 different nationalities, committed to innovation and growth. We believe that a variety of perspectives strengthens our mission and enhances our workplace culture.

To Feel at Home at ShopFully You Need

• Progress Over Perfection: We prioritize moving forward, as speed with purpose drives results.
• Clarity Through Transparency: We work collaboratively, sharing decisions early and documenting outcomes.
• Learn Loudly: We embrace risk and view failures as opportunities for growth.
• Challenge with Empathy: We communicate openly and listen deeply to foster trust.
• Always Build Better: We are committed to continuous improvement in all aspects of our work.