Customer Marketing Lead - Remote Opportunity

About the Role

We are seeking a Customer Marketing Lead to join our team at Syngenta, a world leader in crop protection. This Customer Marketing Lead remote position offers the opportunity to work collaboratively with a diverse team dedicated to enhancing farmers' success through innovative marketing strategies. You will play a critical role in developing and executing grower customer campaigns that align with our commercial objectives.

What You'll Do

• Lead the campaign planning process to develop objectives and strategies that achieve our Must Win Battles aligned with customer needs.
• Act as the key liaison between the front-line salesforce and marketing teams, ensuring seamless communication and collaboration.
• Drive the change of the commercial go-to-market approach to enhance customer experience.
• Utilize customer segmentation to create meaningful offers that enhance loyalty and brand adoption.
• Interpret market dynamics and intelligence to develop a deep understanding of the channel and competition.
• Establish and track market share and contribution objectives to measure success.
• Collaborate with Marketing Operations on the implementation of tactical plans.
• Provide direction and market context to Branding and Content teams to support tactical initiatives.

Requirements

• Minimum B.Sc. in Sciences, Business Administration, Marketing/Communications, or a related field.
• 5+ years of strategic sales and/or marketing experience within the agriculture industry.
• Excellent communication skills, both oral and written, with proficiency in PowerPoint.
• Strong interpersonal, negotiating, analytical, problem-solving, and decision-making skills.
• Knowledge of marketing principles, including campaigns, CRM, segmentation, and long-term valuation.
• Understanding of Canadian agriculture, including agronomic practices and crop protection.
• Ability to present ideas effectively and motivate others.
• Creative thinking and action-oriented mindset.

Nice to Have

• Experience with market segmentation and customer research.
• Familiarity with marketing best practices and CRM tools.
• Analytical skills to interpret market data and trends.

What We Offer

• Competitive base salary with incentive bonus potential.
• Challenging and meaningful work with opportunities for learning and career development.
• A culture that celebrates diversity and inclusion, promoting personal and professional growth.
• Flexible work options to accommodate both work and personal needs.
• Comprehensive benefits package, including pension and retirement programs with company match.
• Focus on wellness with innovative programs supporting overall health, including a Lifestyle Account and free Headspace App.
• Progressive employee policies, including up to 30 days of vacation for all employees.