Account Manager - B2B Online Marketing (100% Remote)

About the Role

We are looking for an Account Manager - B2B Online Marketing to join our team at Leadeffect. This is a 100% remote position where you will manage customer projects from planning to successful execution. You will build strong, long-term customer relationships and strategically develop them. In this role, you will grow professionally and have the opportunity to take on more responsibilities as you progress towards becoming a B2B marketing expert.

What You'll Do

• Oversee customer projects end-to-end, utilizing tools like Asana to keep everything organized.
• Take responsibility for customer relationships and strategically advance projects.
• Guide customers from the initial kick-off to reporting, serving as their primary point of contact.
• Develop effective lead generation strategies and drive implementation with your team.
• Present your strategies convincingly to gain customer buy-in for your ideas and concepts.
• Monitor KPIs, timelines, and results to ensure projects progress measurably.
• Coordinate internal teams and freelancers to ensure efficient collaboration.
• Become an expert in B2B marketing to develop increasingly effective strategies for our clients.

Requirements

• Minimum of 2 years of experience in customer support.
• At least 2 years of project management experience.
• Familiarity with digital tools and platforms.
• Strong communication skills and openness in client interactions.
• Reliable and organized work ethic in project planning and management.
• Proactive mindset with solution-oriented thinking and a willingness to grow.
• Ability to understand target audience insights and complex IT products.
• Performance-driven and dedicated to your responsibilities.
• Fluency in German (C2 or native level) and business-level English.

Nice to Have

• Experience in online marketing, particularly in the B2B and/or IT & software sectors.
• Basic understanding of digital workflows and remote work practices.
• No degree requirement; we value performance over titles.

What We Offer

• Flexible project framework with the option for full-time or freelancer collaboration.
• Start as soon as possible with a minimum of 30 hours per week.
• Attractive annual salary ranging from €50,000 to €65,000 based on experience (full-time basis of 40 hours).
• 100% remote work with communication expected in the CET timezone (Berlin), with a maximum of +/- 2 hours.
• Supportive partnership with a Marketing Manager responsible for channel-level customer projects.
• Access to our own training platform for B2B marketing, enabling continuous education and growth in your marketing expertise.