Vice President of Marketing - Remote

About the Role

We are seeking a Vice President of Marketing to join our team at Agero. This remote VP of Marketing position is a unique opportunity to lead our strategic marketing initiatives and drive the future of driver assistance services. You will oversee the design, implementation, and scaling of our Account-Based Marketing (ABM) and B2B2C marketing functions, ensuring that we effectively bridge enterprise relationships with end-consumer activation.

What You'll Do

• Direct the comprehensive Account-Based Marketing strategy for priority enterprise accounts, defining segmentation and targeting frameworks.
• Serve as the primary strategic marketing advisor to senior client executives, developing joint marketing plans that align with client objectives.
• Oversee the translation of complex service programs into clear consumer campaigns, ensuring effective communication of program benefits.
• Establish rigorous measurement models and attribution frameworks tailored to the B2B2C environment, refining strategies based on performance data.
• Partner with executive peers across Sales, Client Success, Product, and Operations to ensure cohesive brand storytelling and service delivery.
• Synthesize complex marketing data into actionable insights, presenting performance metrics and strategic recommendations to stakeholders.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; Master’s degree or MBA preferred.
• 12+ years of progressive marketing leadership experience, particularly in ABM and B2B2C environments.
• Demonstrated track record of building and scaling marketing functions with enterprise-level clients.
• Experience in technology, SaaS, insurance, mobility, or subscription-based services is highly preferred.
• Strong analytical skills with a data-driven approach to decision-making.
• Exceptional communication skills with the ability to influence C-suite audiences.

Nice to Have

• Experience in digital marketing and CRM platforms.
• Familiarity with performance marketing and ROI optimization strategies.
• Knowledge of consumer behavior and market trends in the automotive industry.

What We Offer

• Competitive salary range of $200,000 – $220,000 per year.
• Comprehensive health and wellness benefits including healthcare, dental, and vision.
• 401(k) plan with company match and tuition assistance.
• Flexible time off and paid sick leave.
• Parental planning benefits to support life milestones.
• A collaborative and inclusive work environment that values diversity.