Senior Data Scientist - Marketing Analytics Focus

About the Role

We're looking for a Senior Data Scientist to join our remote team at Dropbox. In this Senior Data Scientist remote position, you'll partner with Marketing, Brand, Product, and Finance teams to tackle key questions about the effectiveness of our marketing strategies across various channels. Your expertise in applied analytics and understanding of user behaviors will drive business growth and enhance our marketing efforts.

What You'll Do

• Evaluate and improve our marketing measurement techniques, including Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA).
• Perform analytical deep-dives to identify hypotheses and design experiments that inform future marketing strategies.
• Create personalized segmentation strategies using propensity models to target offers based on user attributes.
• Identify key trends and build automated reporting dashboards to track acquisition, monetization, and engagement metrics.
• Extract actionable insights from large, complex datasets to optimize user experience and revenue.
• Monitor and analyze experiments aimed at enhancing product performance and user engagement.
• Communicate complex concepts clearly to stakeholders, ensuring alignment across cross-functional teams.
• Work collaboratively with Data Science, Marketing, Product, Engineering, and Design teams to iterate on findings and implement solutions.

Requirements

• Bachelor's or higher in a quantitative discipline such as Statistics, Applied Mathematics, Economics, or Computer Science.
• 7+ years of experience in analytics, particularly in business, product, or marketing analytics.
• Proven ability to work independently and engage proactively with stakeholders.
• Significant experience with SQL and handling large unstructured datasets.
• Deep understanding of statistical analysis and experimentation design.
• Strong verbal and written communication skills.
• Proficiency in programming/scripting languages such as R or Python.

Nice to Have

• Experience with open-source packages for incrementality testing and MMM.
• Master's or Ph.D. in a quantitative field.
• Experience with predictive modeling and machine learning techniques.

What We Offer

• Competitive salary range of $173,700 – $234,900 per year.
• Flexible remote work environment.
• Opportunity to work with a diverse team of experts.
• Access to innovative tools and resources to enhance productivity.
• Commitment to professional development and growth.