About the Role

We are seeking a Strategic Growth Manager - Remote to join our dynamic team at Okta. In this role, you will operationalize account data and business insights to enhance demand generation and pipeline performance. As a key player in our GrowthX initiative, you will help redefine how we approach the market, focusing on signal-based strategies that resonate with our customers.

What You'll Do

  • Translate account and buyer intelligence into effective demand generation or ABM plays.
  • Collaborate with Global and Regional Demand Gen and Field Marketing teams to enhance targeting precision.
  • Embed signal-driven insights into campaigns, programs, events, and outbound motions.
  • Monitor and optimize pipeline creation, acceleration, and closed progression.
  • Drive measurable outcomes and iterate on strategies based on performance data.

Requirements

  • 4+ years of experience in Demand Generation and/or ABM.
  • Strong understanding of pipeline stages and revenue mechanics.
  • Experience with signal-based GTM platforms.
  • Ability to influence cross-regional and cross-functional stakeholders.
  • Proven track record of translating data into actionable business narratives.

Nice to Have

  • Experience in prospecting or SDR roles.
  • Background in B2B SaaS environments.
  • Familiarity with tiered account strategies in ABM programs.

What We Offer

  • Competitive salary range of $116,000 - $159,500 CAD.
  • Equity options and performance bonuses.
  • Comprehensive health, dental, and vision insurance.
  • Flexible spending accounts and paid leave, including PTO and parental leave.
  • A dynamic work environment that promotes creativity and productivity.
Why This Job8.5 of 10

This role offers a unique opportunity to drive strategic growth in a leading SaaS company. With a focus on innovative demand generation strategies, you'll have a direct impact on pipeline performance and revenue.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

Proficient in data analysis tools such as Google Analytics and Tableau, enabling effective interpretation of account data to drive demand generation strategies.

Demonstrates a proactive mindset and self-discipline suited for remote work, with the ability to manage multiple projects across various teams in a hybrid environment.

Experience in B2B marketing strategies, particularly in account-based marketing (ABM) campaigns, showcasing a strategic approach to pipeline management and customer engagement.

Learning Resources

The Ultimate Guide to Demand Generationguide

Career Path

Strategic Growth Manager(Now)Senior Strategic Growth Manager(1-2 years)Director of Growth Marketing(3-5 years)

Market Overview

Market Size 2024
$12.5B
Annual Growth
15.8%
AI Adoption in Marketing
65%
Investment in Marketing Tech
+45%
Labour Demand for Demand Generation Roles
+20%
Avg Salary for Strategic Growth Managers
$95K

Skills & Requirements

Required
Demand GenerationAccount-Based MarketingPipeline Management
Growing in Demand
Marketing Automation ToolsSEO/SEM ExpertiseContent Marketing Strategy
Declining
Traditional Email MarketingPrint Advertising

Domain Trends

Increased Focus on Personalization
78% of consumers are more likely to buy from brands that personalize their marketing messages.
Integration of AI in Demand Generation
AI-driven analytics are expected to enhance demand generation strategies for 70% of B2B companies by 2025.
Shift Towards Account-Based Marketing (ABM)
Companies that implement ABM see a 208% increase in marketing-generated revenue.

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