Social Media Manager - Remote Position at Bobbie

About the Role

We are seeking a Social Media Manager to join our team at Bobbie. This remote position is perfect for someone who is passionate about building a community and engaging with audiences across various social media platforms. As a Social Media Manager, you will execute our organic social strategy, create engaging content, and foster meaningful connections with our audience.

What You'll Do

• Execute Bobbie’s organic social media strategy and manage daily publishing across platforms like Instagram, TikTok, YouTube, and Pinterest.
• Build tailored social and content strategies for each channel, ensuring a cohesive narrative that drives engagement and business growth.
• Create platform-native content including short-form videos, photos, and graphics using tools such as iPhone, CapCut, Canva, or Figma.
• Engage with our community, manage social-listening, and respond to DMs in partnership with the customer experience team.
• Identify trends and cultural moments that Bobbie can participate in, ensuring timely and relevant content.
• Collaborate with the Marketing team and other departments to support campaign-based content requests.
• Track performance metrics and provide insights to improve future content strategies.
• Oversee freelance or contract creator support as needed to fulfill content needs.

Requirements

• At least 5 years of experience managing multiple social media channels, preferably in a startup or CPG brand environment.
• Proven ability to create and edit compelling assets for platforms like TikTok and Instagram.
• Strong organizational skills and the ability to manage multiple priorities under tight deadlines.
• Experience with tools like Nectar, Figma, and Canva.
• A strong sense of customer empathy to create relatable content for parents.
• Strategic thinker with the ability to execute day-to-day social media management.

Nice to Have

• Experience in eCommerce or DTC brands.
• Comfort with filming and appearing in social content.
• Ability to adapt quickly to changing social media trends and algorithms.

What We Offer

• Competitive salary based on geographic location.
• Equity options and a 401k plan with employer match.
• Comprehensive health, dental, and vision insurance.
• Flexible Time Off Policy, including Summer Fridays.
• 16 paid company holidays and a year-end holiday shutdown.
• 16 weeks of paid parental leave with the option for additional unpaid leave.
• Monthly internet stipend and co-working space reimbursement.
• A commitment to diversity and inclusion in the workplace.