Senior Product Manager - CRM & Martech for Healthcare

About the Role

We’re hiring a Senior Product Manager to lead the evolution of CRM and consumer growth platforms for a large healthcare organization. This Senior Product Manager - CRM remote position is a high-visibility role directly supporting marketing, business development, and consumer experience initiatives—driving how patients discover, engage with, and access care.

What You’ll Do

• Operate at the intersection of marketing, technology, and customer experience, helping bring modern, consumer-grade engagement to healthcare.
• Build and scale CRM capabilities from the ground up (HubSpot preferred; Salesforce/Dynamics acceptable).
• Drive adoption and maturity of marketing technology platforms.
• Partner with engineering and data teams to deliver scalable solutions.
• Support top-of-funnel acquisition and engagement strategies.
• Enable marketing campaigns, lifecycle journeys, and personalization.
• Analyze campaign performance and translate insights into product improvements.
• Act as a strategic partner to marketing and business stakeholders.
• Translate business needs into technical product direction and roadmaps.
• Provide guidance on feasibility, tradeoffs, and best path forward.
• Support integration between CRM platforms and systems like Epic EHR.
• Ensure seamless data flow across marketing, patient access, and digital platforms.

Requirements

• 7–10+ years of true Product Management experience (not project/program management).
• Hands-on experience with CRM platforms (HubSpot preferred; Salesforce or Microsoft Dynamics also relevant).
• Strong background in Martech / marketing platforms (campaigns, funnels, automation).
• Experience working on consumer-facing digital products.
• Strong technical foundation (ideally former developer or highly technical PM).
• Proven ability to translate business needs into technical solutions.
• Experience building and managing product roadmaps driven by data and analytics.
• Excellent stakeholder management and communication skills.

Nice to Have

• Healthcare or other regulated industry experience.
• Experience integrating CRM with systems like Epic EHR.
• Background in hospitality or e-commerce.

What We Offer

• Competitive salary with potential for conversion to full-time.
• 100% remote work with quarterly travel to Tampa required.
• Opportunity to work in a mission-driven environment.
• Collaborative culture with a focus on customer experience.
• Access to ongoing training and development opportunities.

This Senior Product Manager - CRM remote role offers a unique opportunity to shape the future of healthcare engagement. If you are customer-obsessed and think in terms of journeys, not just features, we want to hear from you!