Talantix.io
Binance•26.02.26
AI SCORE 8.5

Senior PR Manager - Vietnam for Leading Crypto Exchange

$120K–$150K/year
RemoteCrypto/Web3
Public Relations•Media Relations•Stakeholder Management•Crisis Communication•Bilingual English/Vietnamese

About the Role

Binance is seeking a Senior PR Manager - Vietnam to lead public relations and communications for one of the most important and high-potential crypto markets in Southeast Asia. As a Senior PR Manager, you will own the end-to-end PR strategy for Vietnam, ensuring that Binance's reputation and credibility are elevated in this vibrant market. This role is crucial for shaping Binance’s long-term public narrative and trust among users.

What You'll Do

  • Own and execute Binance’s PR and communications strategy for Vietnam, aligned with global positioning and regional priorities.
  • Build and maintain strong relationships with top-tier Vietnamese media, securing high-impact coverage through interviews, features, and executive profiling.
  • Work closely with Legal, Compliance, and Policy teams to ensure all communications are compliant with Vietnam’s regulatory landscape.
  • Lead PR execution for product launches, partnerships, and corporate announcements in Vietnam, ensuring messaging is locally relevant.
  • Manage local PR agencies and external partners, ensuring high quality and accountability in all communications.
  • Track PR performance including media coverage quality, sentiment, and message pull-through, delivering regular performance reports with insights and recommendations.

Requirements

  • 8–12+ years of experience in public relations, communications, or corporate affairs, particularly within finance, fintech, or technology sectors.
  • Proven experience managing Vietnam media and stakeholder relationships at a senior level.
  • Excellent storytelling, writing, and media engagement skills, with a strong judgment in complex regulatory environments.
  • Bilingual English/Vietnamese is required to coordinate effectively with overseas partners.
  • Experience handling sensitive or high-risk communications is strongly preferred.

Nice to Have

  • Experience in blockchain or cryptocurrency sectors.
  • Strong stakeholder management and cross-functional collaboration skills.
  • Strategic thinker with hands-on execution capability.

What We Offer

  • Competitive salary and company benefits.
  • Work-from-home arrangement, with flexibility depending on team needs.
  • Opportunities for career growth and continuous learning in a fast-paced environment.
  • Collaborate with world-class talent in a user-centric global organization.
  • Shape the future with the world’s leading blockchain ecosystem.
Language Requirements
EnglishC1
VietnameseC1
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This Senior PR Manager role at Binance offers a unique opportunity to lead communications in a rapidly growing crypto market. With a competitive salary and remote work flexibility, it's an attractive position for seasoned PR professionals.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Expertise in crisis communication strategies, especially within the crypto landscape, to effectively manage Binance's public image during market volatility.

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Strong stakeholder management skills, with a proven track record of building relationships with Vietnamese media and influencers to enhance brand visibility.

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Fluency in both English and Vietnamese, with cultural understanding to tailor messages that resonate with local audiences, ensuring effective communication in a remote work environment.

Learning Resources

→Public Relations: The Basicscourse
→Crisis Communication: A Guide for PR Professionalsguide
→The Art of Public Relations in the Digital Agearticle

Career Path

Senior PR Manager - Vietnam(Now)→Head of PR for Southeast Asia(2-4 years)→Global PR Director(5-7 years)

Market Overview

Market Size 2024
$20B
Annual Growth
12.5%
AI Adoption in PR
35%
Investment in PR Tech
+50%
Labour Demand for PR Roles
+20%
Avg Salary for Senior PR Manager
$90K

Skills & Requirements

Required
Public RelationsMedia RelationsStakeholder Management
Growing in Demand
Digital Communication StrategiesContent MarketingData Analytics for PR
Declining
Traditional Media RelationsPress Release Writing

Domain Trends

Rise of AI in PR
AI tools are increasingly being used for media monitoring and sentiment analysis, with 35% of PR professionals adopting AI technologies to enhance their strategies.
Shift to Digital Platforms
Over 60% of PR campaigns are now focused on digital platforms, reflecting a 25% increase in digital media engagement compared to 2022.
Increased Focus on Crisis Management
With 70% of companies reporting a crisis event in the last year, the demand for crisis communication specialists has surged by 40%.

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