Senior Demand Generation Manager - Remote Opportunity

About the Role

We are looking for a Senior Demand Generation Manager to join our team at hepster. This remote position focuses on revenue-driven demand generation strategies that will significantly impact our B2B and B2B2C business in the enterprise sector. You will build our demand and funnel logic to ensure a continuous and predictable pipeline of qualified leads.

What You'll Do

• Develop and manage our cross-channel demand strategy (Paid, Owned, Earned) with a clear focus on pipeline, ideal customer profile (ICP), funnel logic, and revenue.
• Oversee the development and enhancement of our CRM structure in HubSpot, including data modeling, lifecycle management, automation, and governance.
• Ensure leads are properly qualified, routed, and efficiently handed over to the sales team.
• Design and optimize funnel-based campaigns (including ABM, nurturing, and performance marketing) targeting clearly defined ICPs.
• Collaborate closely with the sales team to continuously improve lead quality, conversion rates, and overall collaboration along the funnel.
• Create transparency over funnel performance and data quality, developing reporting structures that enable effective management.
• Identify bottlenecks in the funnel and develop scalable solutions, from processes to automation.
• Work cross-functionally with sales, product, creative office, and external partners, focusing on impact rather than just campaigns or channels.

Requirements

• 4+ years of experience in B2B demand generation, preferably in a high-growth environment.
• Experience building or enhancing CRM systems like HubSpot, including lifecycle management and automation.
• Proven track record of establishing demand structures with measurable impacts on pipeline and growth.
• Familiarity with cross-channel campaign management and performance marketing (e.g., LinkedIn Ads).
• Ability to analyze and actively manage funnels along clear KPIs and stages.
• Experience with ABM, nurturing, and segmented outreach.
• Strong data management skills, ensuring high data quality and clear CRM structures.
• Proficient in leveraging AI to enhance speed, quality, and scalability.

Nice to Have

• Experience in the insurance or technology sectors.
• Familiarity with modern tools and technologies.
• Strong communication skills and a collaborative mindset.

What We Offer

• A role with a real impact on growth and revenue.
• Significant autonomy in building and enhancing demand, CRM, and funnel structures.
• Close collaboration with our internal creative office and direct influence on pipeline quality.
• A dynamic environment where pragmatic solutions and implementation are valued.
• Short decision-making paths and the ability to drive initiatives forward.
• Continuous learning opportunities and professional development funded by the company.
• An international team and diverse projects.
• Flexible home office arrangements and a supportive work-life balance.