Senior Content Marketing Manager - Insights & Research

About the Role

We are seeking a Senior Content Marketing Manager to join our team remotely. In this role, you will play a crucial part in shaping the narrative around the subscription app economy and ensuring that our audience receives timely and insightful analysis. If you are passionate about content marketing and have a knack for transforming data into compelling stories, this Senior Content Marketing Manager remote position is for you.

What You'll Do

• Conduct industry analysis and create reactive content that responds to important developments in the app ecosystem.
• Lead the editorial direction of our flagship annual report, the State of Subscription Apps (SOSA), and collaborate with the data team to produce original research.
• Develop data-driven insights and ensure they are communicated effectively across various channels, including blogs, newsletters, and podcasts.
• Act as an editorial resource for the content team, helping to generate data-backed story ideas and supporting cross-functional campaigns.
• Publish timely analysis pieces that clarify industry news and provide actionable insights for app developers.

Requirements

• 5+ years of experience in content marketing, journalism, or market research.
• Strong understanding of the mobile app ecosystem, including app store policies and monetization trends.
• Exceptional writing and editing skills, with a portfolio showcasing both analytical and narrative content.
• Data literacy and the ability to work with data analysts to derive insights from complex datasets.
• A journalistic mindset with a curiosity for industry developments and a strong point of view.

Nice to Have

• Experience in data journalism or producing flagship research reports.
• Background in writing for technical audiences such as developers and product managers.
• Familiarity with AI tools for research and content drafting.

What We Offer

• Competitive salary range of $120,000 to $150,000 per year.
• Fully remote work environment with a flexible schedule.
• Opportunity to work with a diverse team across 25 countries.
• Engaging work that impacts hundreds of millions of end-users.
• Support for professional development and continuous learning.