Talantix.io
Remote Position•08.03.26
AI SCORE 8.5

Senior Analyst, Paid Social - Remote

$90K–$120K/year
RemoteDigital Marketing
Paid Social•Data Analysis•SQL•Python•Digital Marketing•A/B Testing•Campaign Management

About the Role

We are seeking a Senior Analyst, Paid Social - Remote to join our dynamic team. In this role, you will leverage your expertise in paid social marketing to optimize campaigns across various platforms including Meta, Twitter, Snapchat, Pinterest, and TikTok. As a Senior Analyst, you will play a crucial role in driving digital performance marketing strategies that enhance our clients' visibility and engagement.

What You'll Do

  • Analyze and optimize paid social campaigns to maximize ROI and achieve client objectives.
  • Utilize data visualization tools and SQL to derive actionable insights from campaign performance metrics.
  • Collaborate with cross-functional teams to develop and implement effective media strategies.
  • Conduct A/B testing and QA testing to ensure the effectiveness of digital assets.
  • Manage client relationships, providing regular updates and strategic recommendations based on data analysis.

Requirements

  • 5+ years of experience in paid social marketing or data analysis.
  • Strong proficiency in digital marketing tools and platforms, including Meta ADS and programmatic trading.
  • Experience with SQL and Python for data analysis and reporting.
  • Excellent communication skills and ability to manage client relationships effectively.
  • Proven track record of optimizing campaigns and driving performance in a fast-paced environment.

Nice to Have

  • Experience in e-commerce marketing and performance marketing strategies.
  • Familiarity with ATS systems like Greenhouse.
  • Knowledge of visual testing methodologies.

What We Offer

  • Excellent, full coverage medical, dental, and vision insurance.
  • Generous PTO and 15 company-wide holidays.
  • 401k with company contribution.
  • Paid parental leave.
  • Work-life balance with an emphasis on personal well-being.
  • Career growth opportunities in a disruptor space.
  • A globally diverse and inclusive culture.
Why This Job8.5 of 10

This Senior Analyst role offers a unique opportunity to work remotely in the fast-paced world of digital marketing. With competitive salary and excellent benefits, it's a great chance for career growth.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficiency in SQL and Python for data manipulation and analysis, enabling the candidate to derive actionable insights from complex datasets and drive campaign optimizations.

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Strong understanding of A/B testing methodologies and digital marketing best practices, particularly in platforms like Meta and TikTok, to effectively evaluate and enhance campaign performance.

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Experience in managing multiple paid social campaigns simultaneously, demonstrating strong organizational skills and the ability to thrive in a fast-paced remote work environment.

Learning Resources

→Paid Social Media Advertising: A Comprehensive Guideguide
→Digital Marketing Specializationcourse
→SQL for Data Sciencecourse

Career Path

Senior Analyst, Paid Social - Remote(Now)→Marketing Data Strategist(1-2 years)→Head of Digital Marketing Analytics(3-5 years)

Market Overview

Market Size 2024
$226B
Annual Growth
14.5%
AI Adoption in Marketing
65%
Investment in Digital Advertising
+30%
Labour Demand for Digital Marketers
+22%
Avg Salary for Senior Analysts in Paid Social
$110K

Skills & Requirements

Required
Paid SocialData AnalysisSQL
Growing in Demand
Machine LearningMarketing Automation ToolsData Visualization (e.g., Tableau, Power BI)
Declining
Traditional Media BuyingFlash-based Advertising

Domain Trends

Increased Focus on Data Privacy
With regulations like GDPR and CCPA, 78% of marketers are adapting their strategies to prioritize user privacy.
Shift Towards Performance-Based Advertising
Performance-based advertising is growing, with 60% of budgets moving towards measurable channels, including paid social.
Integration of AI in Campaign Optimization
AI tools are being used by 50% of marketers to optimize campaigns, leading to a 25% increase in ROI for paid social ads.

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