Talantix.io
Paired•01.03.26
AI SCORE 8.5

Retention Marketing Manager - DTC Ecommerce (Remote)

$90K–$120K/year
RemoteE-commerce Marketing
Retention Marketing•Lifecycle Marketing•Klaviyo•Data Analysis•Email Campaigns•SMS Marketing•Customer Feedback Analysis

About the Role

We are hiring a Retention Marketing Manager to join our dynamic team at Paired. This is a fantastic opportunity for a skilled professional to work remotely and make a significant impact in the world of DTC eCommerce. As a Retention Marketing Manager, you will leverage your expertise to drive customer retention strategies that enhance lifetime value (LTV) and repeat purchase rates.

What You'll Do

  • Own all aspects of retention testing: manage 3-6 week sprints, prioritize experiments, and drive execution velocity.
  • Develop, implement, and analyze lifecycle strategies for both one-time purchasers and active subscribers.
  • Design offer and message testing across email, SMS, and onsite to optimize customer engagement.
  • Create and optimize subscription flows including take-rate, save flows, and benefit framing.
  • Strategize onboarding for new customers and subscribers to maximize LTV.
  • Build and launch customer surveys to inform recovery flows and reduce churn for at-risk accounts.
  • Deeply analyze cohort data (LTV, payback period, AOV, repeat rate, growth) and report actionable insights.
  • Coordinate the rollout of winning experiments with internal and external teams.

Requirements

  • 3+ years in retention/lifecycle marketing for DTC/CPG subscription brands.
  • Proven expertise with subscription platforms — must have deep working knowledge of Stay AI, Recharge, or SKIO.
  • Demonstrated success running structured retention experiments across multiple lifecycle touchpoints.
  • Advanced proficiency with cohort, LTV, payback period, and churn analytics.
  • Skilled in copywriting and message testing for digital campaigns.
  • Ability to thrive in a high-speed, test-and-learn environment.
  • Experience collaborating cross-functionally with CX, product, design, and dev teams.
  • Strong proficiency in Google Sheets for reporting and data analysis.

Nice to Have

  • Email/SMS campaign strategy and platform expertise (Klaviyo, Attentive, Postscript, etc.).
  • Experience with rewards programs, subscriber journeys, and PDP/subscription portal optimization.
  • Hands-on with survey tools and customer feedback analysis.

What We Offer

  • Work from Anywhere
  • Competitive Salary
  • Flexible Hours
Why This Job8.5 of 10

This role offers a unique opportunity to work remotely as a Retention Marketing Manager, focusing on DTC eCommerce brands. With a competitive salary and flexible hours, it's perfect for those looking to make an impact in the marketing space.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

→

Proficient in using Klaviyo for creating and managing segmented email and SMS campaigns, with a strong understanding of A/B testing methodologies to optimize customer engagement.

→

Self-motivated and detail-oriented, thriving in a remote work environment, with the ability to independently analyze customer feedback and data to drive actionable retention strategies.

→

Experience with lifecycle marketing strategies, demonstrating a mindset focused on enhancing customer lifetime value (LTV) through targeted retention efforts and continuous improvement.

Learning Resources

→Retention Marketing: The Ultimate Guideguide
→Email Marketing Basics: How to Build a Successful Email Campaigncourse
→The Complete Guide to SMS Marketingarticle

Career Path

Retention Marketing Manager - DTC Ecommerce(Now)→Senior Retention Marketing Manager(1-2 years)→Director of Customer Retention and Growth(3-5 years)

Market Overview

Market Size 2024
$10.7B
Annual Growth
14.5%
AI Adoption in Marketing
55%
Investment in Retention Tools
+120%
Labour Demand for Retention Roles
+30%
Avg Salary for Retention Marketing Manager
$95K

Skills & Requirements

Required
Retention MarketingLifecycle MarketingKlaviyo
Growing in Demand
Customer Journey MappingPredictive AnalyticsPersonalization Strategies
Declining
Traditional Direct Mail MarketingBasic Email Marketing Platforms (e.g., Mailchimp without advanced segmentation)

Domain Trends

Increased Focus on Personalization
Companies are investing in personalized marketing strategies, with 80% of consumers more likely to make a purchase when brands offer personalized experiences.
Rise of Omnichannel Marketing
Over 70% of consumers expect a consistent experience across all channels, leading to a surge in demand for integrated marketing strategies.
Shift Towards Data-Driven Decision Making
86% of marketers say that data-driven marketing is crucial for success, pushing businesses to invest in advanced analytics and customer feedback tools.

Industry News

Loading latest industry news...

Finding relevant articles from the last 6 months

All job postings are automatically gathered by algorithms. We do not review or verify listings, be careful when applying and do not sign-in with iCloud or Google services.