Talantix.io
AllTrails•18.02.26
AI SCORE 8.5

Remote Social Media Content Specialist - Outdoor Exploration

$100K–$120K/year
RemoteOutdoor Recreation
Social Media Management•Content Creation•Video Editing•Copywriting•Analytics•Trend Analysis

About the Role

We are looking for a Remote Social Media Content Specialist to join our dynamic team at AllTrails. In this role, you will be responsible for creating engaging content that resonates with our audience and promotes outdoor exploration. As a Social Media Content Specialist, you will play a crucial role in enhancing our brand visibility and inspiring people to connect with nature.

What You'll Do

  • Concept, create, and edit platform-native social media content, primarily focusing on Instagram and TikTok.
  • Develop and execute a comprehensive social content calendar, ensuring timely and culturally relevant publishing.
  • Spot and adapt trends, formats, and cultural moments that align with the AllTrails brand.
  • Write clear and engaging captions and short-form copy that reflect our brand voice.
  • Collaborate with designers, marketers, and cross-functional partners to bring campaigns and key moments to life.
  • Incorporate user-generated content and community insights in partnership with the Community Manager.
  • Track content performance to understand audience engagement and refine our social media strategy.

Requirements

  • 1–3 years of experience creating content for social media platforms.
  • Strong understanding of short-form video and platform-native storytelling.
  • Detail-oriented, organized, and able to thrive in a fast-paced environment.
  • Collaborative and eager to learn and grow within the team.
  • Passionate about social media, digital culture, and the outdoors.

Nice to Have

  • Experience with analytics tools to measure content performance.
  • Familiarity with outdoor recreation and trail exploration.

What We Offer

  • Competitive salary range of $100,000 - $120,000 per year.
  • Comprehensive health, dental, and vision coverage.
  • Unlimited PTO and flexible parental leave policies.
  • Remote work stipend for home office setup.
  • Annual continuing education budget for professional growth.
  • Exclusive discounts on subscriptions and merchandise.
  • Trail Days: One dedicated day per month to explore the outdoors.

Join us as a Remote Social Media Content Specialist and help us inspire more people to enjoy the great outdoors!

Language Requirements
EnglishC1
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This role offers a unique opportunity to blend creativity with a passion for the outdoors. Enjoy competitive pay, unlimited PTO, and a supportive work environment.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

→

Proficient in tools like Adobe Premiere Pro and Canva for creating visually appealing video content and graphics tailored for platforms like Instagram and TikTok.

→

Self-motivated and disciplined, with the ability to manage multiple projects and deadlines effectively in a fully remote work environment.

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Data-driven mindset with strong analytical skills to evaluate social media performance metrics and adjust strategies based on trend analysis and audience engagement.

Learning Resources

→Social Media Marketing Specializationcourse
→The Beginner's Guide to Social Mediaguide
→Video Editing for Beginners: Learn How to Edit Videocourse

Career Path

Remote Social Media Content Specialist - Outdoor Exploration(Now)→Social Media Manager(1-2 years)→Marketing Director(3-5 years)

Market Overview

Market Size 2024
$16.4B
Annual Growth
25.3%
AI Adoption in Social Media
40%
Investment in Social Media Tools
+50%
Labour Demand for Content Specialists
+30%
Avg Salary for Social Media Content Specialists
$65K

Skills & Requirements

Required
Social Media ManagementContent CreationVideo Editing
Growing in Demand
SEO OptimizationGraphic DesignData Analytics
Declining
Traditional AdvertisingStatic Content Creation

Domain Trends

Rise of Video Content
Video content is projected to account for 82% of all consumer internet traffic by 2025, emphasizing the need for video editing skills in social media roles.
Increased Use of AI Tools
40% of social media marketers are adopting AI-driven tools for content personalization and trend analysis, making AI literacy essential for specialists.
Shift Towards Authenticity
Brands are prioritizing authentic content, with 78% of consumers preferring brands that share user-generated content, highlighting the importance of community engagement.

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