Remote Senior Media Director - Performance Media Strategy
About the Role
We are seeking a Remote Senior Media Director to lead our Performance Media team at Unlock Health. In this pivotal role, you will oversee a team of Campaign Managers who manage paid search, paid social, programmatic media, and analytics for large, complex healthcare accounts. As a Remote Senior Media Director, you will provide strategic leadership, collaborate with Client Experience and Sales leaders, and drive results for key accounts.
What You'll Do
- Direct and manage your team to deliver against client KPIs using available resources; ensure client goals are met.
- Identify opportunities and strategies to exceed client KPIs and expectations.
- Serve as the escalation resource for recommendations, campaign optimizations, and client inquiries.
- Diagnose and solve campaign and account issues, communicating risks to the executive team.
- Review and manage budgets in the proprietary Unlock Media Control Platform for accounts.
Requirements
- Proven experience in performance media strategy, preferably in healthcare.
- Experience leading senior individual contributors and managing client relationships.
- Comfort in participating in in-person new business pitches and high-level strategy discussions.
- Strong analytical skills with the ability to translate strategy into actionable recommendations.
- Excellent communication skills, both written and verbal.
Nice to Have
- Experience with advanced digital media and analytics strategy.
- Familiarity with healthcare industry trends and challenges.
- Proficiency in using media control platforms and analytics tools.
What We Offer
- Competitive salary range of $120,000 - $150,000 annually.
- Fully remote work environment with flexible hours.
- Opportunities for professional development and growth.
- Collaborative and innovative team culture.
- Health and wellness benefits.
This Remote Senior Media Director position at Unlock Health offers a unique opportunity to lead performance media strategies in the healthcare sector. With a competitive salary and a fully remote work environment, this role is ideal for experienced media professionals.
Who Will Succeed Here
Proficient in using analytics tools such as Google Analytics and Tableau to derive actionable insights from performance data, enabling data-driven decision-making for campaign optimization.
Strong ability to manage remote teams effectively, possessing a high degree of self-motivation, discipline, and communication skills to ensure seamless collaboration and accountability across different time zones.
Extensive experience in digital media strategy with a proven track record of successfully managing multi-million dollar budgets for paid search and social campaigns, particularly within the healthcare sector.
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