Talantix.io
Bounteous•10.03.26
AI SCORE 8.5

Remote Associate Director of Adobe Target - Digital Optimization

$94K–$125K/year
RemoteDigital Transformation ConsultingVisa
Adobe Target•Digital Optimization•A/B Testing•Statistical Analysis•Personalization Strategies•Cross-Functional Collaboration

About the Role

We are seeking a Remote Associate Director of Adobe Target to join our innovative team at Bounteous. This role is pivotal in establishing and operating an enterprise experimentation Center of Excellence (COE) that empowers ecommerce and digital teams to independently design, launch, and scale experimentation and personalization programs. As a key player in our digital transformation consultancy, you will leverage your expertise in Adobe Target to enhance customer engagement and drive business success.

What You'll Do

  • Act as the platform owner for Adobe Target, providing frameworks and guardrails for teams to operate effectively.
  • Define and maintain the Adobe Target operating model, governance framework, and standards.
  • Establish best practices for activity setup, audiences, offers, workspaces, and permissions.
  • Provide internal consulting and enablement to ecommerce and digital teams on KPI selection, experiment feasibility, and prioritization.
  • Ensure experiments meet statistical rigor and measurement standards, guiding teams on decision-making and next steps.
  • Develop and deliver role-based Adobe Target training, creating self-service documentation and best-practice guides.
  • Monitor the health of the experimentation program, identifying opportunities for optimization over time.
  • Support the adoption of Adobe Target Premium capabilities, including AI-driven optimization use cases.

Requirements

  • 5–8+ years of experience in digital optimization, experimentation, or personalization.
  • Deep hands-on experience with Adobe Target (Standard and/or Premium).
  • Strong understanding of A/B and multivariate testing, experiment design, and statistical concepts.
  • Ability to consult, influence, and enable cross-functional teams effectively.
  • Excellent communication skills with both technical and non-technical stakeholders.

Nice to Have

  • Adobe Target certification(s).
  • Experience with CDPs, marketing automation, and omni-channel campaign management platforms.
  • Familiarity with experimentation program maturity models.

What We Offer

  • Competitive salary range of $94,000 - $125,000 per year.
  • Remote work flexibility with a focus on work-life balance.
  • Opportunities for professional growth and development.
  • Access to cutting-edge tools and technologies in digital transformation.
  • A collaborative and inclusive work environment.
Language Requirements
EnglishC1
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This Remote Associate Director of Adobe Target position at Bounteous offers a unique opportunity to lead digital optimization efforts in a collaborative environment, with a competitive salary and growth potential.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficient in Adobe Target and experienced in developing and implementing A/B testing strategies to drive digital optimization and personalization, demonstrating a deep understanding of user behavior analytics.

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Strong analytical mindset with expertise in statistical analysis tools such as R or Python, enabling data-driven decision making and effective evaluation of experimentation outcomes.

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Self-motivated and adaptable in a remote work environment, with a proven track record of successfully collaborating with cross-functional teams to lead digital transformation initiatives and optimize user experiences.

Learning Resources

→Adobe Target Documentationguide
→A/B Testing: From Beginner to Expertcourse
→Statistical Analysis with Pythoncourse

Career Path

Remote Associate Director of Adobe Target - Digital Optimization(Now)→Director of Digital Optimization Strategies(2-4 years)→Vice President of Digital Transformation(5-7 years)

Market Overview

Market Size 2024
$5.4B
Annual Growth
12.3%
AI Adoption in Marketing Tech
68%
Investment in Personalization Tech
+45%
Labour Demand for Digital Optimization Roles
+25%
Avg Salary for Associate Director of Adobe Target
$130K

Skills & Requirements

Required
Adobe TargetDigital OptimizationA/B Testing
Growing in Demand
Machine Learning for PersonalizationData Visualization Tools (e.g., Tableau)Customer Journey Mapping
Declining
Traditional A/B Testing MethodsBasic HTML/CSS for Landing Pages

Domain Trends

Increased Use of AI in Personalization
68% of companies are leveraging AI to enhance personalization strategies, leading to improved customer engagement and conversion rates.
Shift Towards Omnichannel Marketing
Over 75% of marketers are adopting omnichannel strategies, requiring robust tools like Adobe Target for seamless user experiences across platforms.
Growing Importance of Real-Time Analytics
Companies utilizing real-time analytics have seen a 30% increase in campaign effectiveness, emphasizing the need for skilled professionals in digital optimization.

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