Product Marketing Director - Remote Position

About the Role

We are seeking a Product Marketing Director - Remote to join our innovative team. In this role, you will help millions of members manage their health and financial wellbeing effectively. Your focus will be on driving awareness, activation, and conversion for key product lines, ensuring that members are not only aware of but also engaged with the digital tools on our platform. This is a fantastic opportunity for a seasoned professional looking to make a significant impact in the health and financial sectors.

What You'll Do

• Define value propositions, positioning, and messaging for your assigned product lines across various channels.
• Map member journeys and identify key stages for targeted campaigns to drive adoption.
• Collaborate with cross-functional teams to ensure seamless integration of messaging across all digital touchpoints.
• Build and execute go-to-market campaigns that promote product awareness within the portal and mobile app.
• Develop and optimize channel strategies to enhance engagement and conversion rates.
• Design and analyze experiments to improve conversion and reduce user drop-off.
• Monitor and report on campaign ROI and provide actionable insights for improvement.

Requirements

• 5+ years of experience in product, growth, or digital marketing focused on digital product adoption.
• Proven ability to develop effective messaging and strategies that guide users through a digital funnel.
• Strong analytical skills with experience in defining KPIs, interpreting data, and running experiments.
• Proficiency with marketing and analytics tools such as GA4, Mixpanel, or similar platforms.
• Ability to collaborate effectively with technical teams for measurement framework implementation.
• Excellent communication and cross-functional teamwork skills.

Nice to Have

• Experience in the health or financial services industry.
• Familiarity with user journey mapping tools.
• Knowledge of SEO and content marketing strategies.

What We Offer

• Competitive salary range of $87,500 to $111,500 per year.
• Medical, dental, and vision insurance coverage.
• HSA contribution and match.
• Uncapped paid time off.
• Paid parental leave.
• 401(k) matching program.
• Access to personal finance and healthcare literacy programs.
• Ongoing education and tuition assistance.
• Gym and fitness reimbursement.
• Wellness program incentives.