Principal Data Scientist - Lead AI-Driven Initiatives (Remote)

About the Role

We are seeking a Principal Data Scientist - Lead AI-Driven Initiatives to join our team at Fractal. This remote position offers a unique opportunity to leverage your expertise in AI and machine learning to drive strategic initiatives that optimize lead generation and enhance customer acquisition strategies. You will play a pivotal role in shaping the future of AI within our organization, guiding cross-functional teams to build intelligent systems that empower businesses.

What You'll Do

• Lead AI-driven initiatives focused on lead generation, customer segmentation, and personalization.
• Translate business goals into data science strategies and scalable solutions.
• Mentor junior data scientists and foster a culture of innovation and experimentation.
• Design and deploy ML models for lead scoring, churn prediction, and campaign optimization.
• Develop GenAI-powered tools (e.g., LLM-based chatbots, content generators) to support marketing and sales.
• Build and maintain robust data pipelines and ML workflows using cloud platforms (AWS, Azure, GCP).
• Work closely with marketing, sales, and product teams to align AI solutions with business needs.
• Present insights and model outcomes to stakeholders in a clear, actionable manner.

Requirements

• Master’s or Ph.D. in Computer Science, Data Science, Statistics, or related field.
• 10+ years of experience in data science, with at least 3 years in a leadership role.
• Proven track record in deploying AI/ML solutions for lead generation or customer acquisition.
• Expertise in Python, R, SQL, and ML frameworks (TensorFlow, PyTorch, Scikit-learn).
• Experience with GenAI technologies (LLMs, retrieval-augmented generation, prompt engineering).
• Strong understanding of marketing funnels, CRM systems, and customer lifecycle analytics.

Nice to Have

• Familiarity with tools like Salesforce, HubSpot, Marketo, or similar.
• Experience with A/B testing, causal inference, and uplift modeling.
• Knowledge of data visualization tools (Tableau, Power BI).
• Excellent communication and stakeholder management skills.

What We Offer

• Competitive salary range of $150,000 - $170,000, with eligibility for a discretionary bonus.
• Comprehensive health, dental, vision, life insurance, and disability plans.
• 401(k) Plan participation after 30 days of employment.
• 11 paid holidays and 12 weeks of Parental Leave.
• Flexible PTO policy allowing you to take time needed for sick leave or vacation.