Performance Marketing Manager - Remote Opportunity

About the Role

We are seeking a Performance Marketing Manager to join our team in a remote capacity. This role is pivotal in leading and optimizing paid acquisition strategies across various digital channels. As a Performance Marketing Manager, you will have full ownership of the paid media strategy, performance metrics, and channel expansion, with the exciting opportunity to build an in-house function and reduce reliance on external agencies over time.

What You'll Do

• Own the paid media strategy and performance across platforms such as Google Ads (Search, Shopping, Performance Max, YouTube) and Meta (Facebook & Instagram).
• Manage agency partners by setting KPIs, allocating budgets, reviewing campaigns, and ensuring alignment with business objectives and brand standards.
• Lead the transition from agency-managed campaigns to in-house execution, focusing on campaign optimization, tooling, and process documentation.
• Collaborate with merchandising teams to prioritize SKUs and manage inventory constraints, supporting product launches and promotional initiatives.
• Direct Meta campaigns across various initiatives, including prospecting, retargeting, and creative testing strategies.
• Experiment and expand into additional paid channels such as Reddit, LinkedIn, affiliate marketing, and influencer campaigns, establishing clear success metrics.
• Oversee reporting, forecasting, attribution, and performance dashboards to drive ROI and data-informed decisions.
• Work cross-functionally with creative, lifecycle marketing, and sales teams to maximize campaign effectiveness.

Requirements

• 5–8+ years of experience in paid and performance marketing.
• Deep expertise in Google Ads and Meta Ads, with a proven track record of driving results.
• Experience managing and scaling agency relationships.
• Strong analytical, financial, and strategic mindset, comfortable owning revenue and efficiency metrics.
• Experience bringing paid media in-house is a plus.
• Bonus: high-AOV ecommerce or B2B-adjacent experience, Shopify-based ecommerce experience, or experience in coffee, hospitality, or equipment-based businesses.
• Excellent communication, leadership, and cross-functional collaboration skills.

Nice to Have

• Experience in a fast-paced, data-driven environment.
• Passion for turning insights into scalable growth.

What We Offer

• Flexible schedule and fully remote work from anywhere.
• Opportunities for professional growth and building a high-impact in-house paid media function.
• Work with a dynamic, international, and passionate team.
• Exposure to strategic, long-term campaigns and meaningful projects.

This Performance Marketing Manager role offers a unique opportunity to shape the future of paid marketing operations within our organization. If you are ready to take on this challenge and drive measurable ROI, we encourage you to apply!